Senior Integrated Marketing Manager – Voice & Advanced Network Solutions

Responsibilities

Drive consistent messaging frameworks and operational procedures across the solutions messaging function

Design and oversee development of solutions messaging for TfB product portfolio

Collaborate with leadership and cross-functional teams to align messaging priorities and ensure timely, execution

Work with analytics and marketing operations to track and measure performance against strategic objectives

Leverage data, analytics, and segmentation to find opportunities and translate insights into product messaging

Also responsible for other duties/projects as assigned by business management as needed

Requirements

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)

7-10 years Marketing Experience in creating compelling and memorable messaging that clearly reflects the value of our products and solutions and moves our audience to action (Preferred)

2-4 years Delivering product/solutions messaging that transform highly technical product descriptions into digestable, easy to understand messaging (Preferred)

2-4 years Delivering omni/multi-channel messaging for integrated campaigns at scale (Preferred)

Integrated & Digital Marketing - Strong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement (Preferred)

Problem Solving - Strong problem-solving skills with the ability to turn findings into executable plans. (Preferred)

Strategy - Strategically minded, contributes to the development of a coherent overarching strategic vision for the company. (Preferred)

Executive Level Presentations - Extensive experience interacting with and presenting work to Sr leadership. Must demonstrate executive maturity and leadership skills and be able to clearly lead / guide creative across integrated teams and external partners. (Preferred)

Working in Ambiguity - Work within ambiguity and be able to determine next steps without specific directions (Preferred)

Decision Making - Exhibit strong decision-making process and skills and be able to support opinions and decisions in clear and articulate manner. (Preferred)

Leadership - Demonstrated ability to lead cross-functional initiatives and influence without direct authority to drive high-impact outcomes (Preferred)

Social Influence - Ability to grow and nurture strong cross functional partnership and influence peers; specifically with brand, marketing, sales, product management and web strategy leadership to ensure detailed execution and to create one look and feel for TfB products and services. (Preferred)

Certifications & Qualifications

Bachelor's Degree

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