Digital Ad Trafficker

Responsibilities

Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad‑serving platforms

Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements

Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments

Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives

Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement

Collaborate with third‑party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting

Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges

Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution

Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes

Requirements

3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities

Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel

Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization

Experience working with third‑party ad‑serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems

Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI‑powered productivity tools

Ability to manage multiple campaigns, priorities, and deadlines in a fast‑paced environment

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