Brand Manager

Job Duties

Manage & Execute Brand Strategy, Positioning & Standards

Manage agency & vendor relationships and budget reconciliations

Develop an Actionable Insights Strategy & Program

Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency

Manage External & Internal Brand Communications

Social Media (Consumer) Innovate and create organic social calendar and posts. Manage and grow Community Management by 20% with marketing agency while working with the Brand Marketing Team to integrate and activate teams initiatives and goals

Manage and optimize SEO with marketing agency

Manage, optimize and grow ROI of PPC program with Marketing Agency by 20%

Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members initiatives

Ensure engagement and alignment with Marketing Team to ensure our Consumer Value Proposition supports our Distributor and Dealer Value Proposition

Lead the organization through annual brand planning

Update, monitor and action brand KPIs

Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30%

Assess, recommend, manage and create a new strategy for Brand Licensing Agreements

Experience
7+ years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders

Bachelors Degree in Marketing or a similar business related field

Required Skills
Presentation to groups of all sizes, strong organizational skills & project management, strategy development & implementation, creative copywriting, collaborating with team, cross-functional team and customers.

Preferred Skills: Experience working with Agile methodology and ways of working.

Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities.

Work Conditions
Hybrid In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend. Travel 10-25% by land and air required. Subject to all weather and varying road conditions.

HF Sinclair offers a comprehensive benefits package designed to support the well-being of our employees and their families. Our benefits include, but are not limited to, the following:

Medical Insurance

Vision Insurance

Dental Insurance

Paid Time-Off

401(k) Retirement Plan with match

Educational Reimbursement

Parental Bonding Time

Employee Discounts

We are committed to fostering a supportive and inclusive work environment, ensuring our employees have the resources needed to thrive professionally and personally. Benefit eligibility is governed by official plan documents, for more details visitTotal Rewards.

Physical Requirements
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.

Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.

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