Audience Growth & Engagement Lead

Responsibilities

Drive sustainable audience growth and engagement across Digital Turbine’s current and future content surfaces

Execute strategies to distribute content across app surfaces, feeds, and notifications

Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent

Help design and implement the growth strategy for new and rebuilt app experiences

Collaborate with Marketing to design CRM tactics

Maximize the yield of content inventory by optimizing advertiser-sponsored content

Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset

Leverage content quality to improve app store ratings and reviews

Requirements

6+ years of proven track record in a modern, content-driven growth mandate

Hybrid Skill Set: A rare combination of content intuition ('the what') and technical growth and engagement tactics ('the how')

Technical Acumen: Ability to design algorithmic feed strategies and treat content as a product through rigorous testing

Strategic Authority: Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives

New Experience Architecture: Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to

ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

A/B testing

conversion rate optimization

algorithmic feed strategies

performance dashboards

content strategy

audience growth tactics

engagement tactics

content distribution

personalization engines

content inventory optimization

Soft Skills

strategic authority

negotiation

cross-functional collaboration

content intuition

technical acumen

audience insight

growth mindset

resource alignment

design thinking

problem-solving

#J-18808-Ljbffr