Marketing Assistant, Intercollegiate Athletics

Marketing Assistant, Intercollegiate Athletics
The Marketing Assistant will assist the Assistant Athletic Director for Marketing and Fan Engagement with marketing efforts, digital strategy, and content creation across all platforms for select sports. The incumbent reports to the Assistant Athletic Director for Marketing and Fan Engagement.

Job Duties and Responsibilities

Assist in the development of comprehensive marketing campaigns and promotional efforts to increase attendance at athletic events, revenue generation (ticket sales, corporate sponsorship activation, merchandise sales, etc.), and overall brand footprint of Bulls Athletics.

Collaborate within the External Operations team, including athletic communications, marketing & ticket sales, Learfield, and broadcast production staff to enhance the Bulls Athletics brand.

Work closely with campus partners on projects throughout the year.

Minimum Qualifications

Experience developing and executing marketing plans, promotional campaigns, and fan engagement initiatives designed to increase attendance, revenue, and brand awareness.

Experience managing game day operations, including in‑venue promotions, entertainment elements, sponsorship activations, and overall fan experience strategy.

Strong project management skills with the ability to manage multiple priorities, meet deadlines, and collaborate effectively with internal departments, external partners, and vendors.

Experience utilizing digital marketing platforms, social media, email marketing, ticketing systems, and analytics tools to drive fan engagement and measure campaign effectiveness.

Excellent written and verbal communication skills with the ability to create compelling marketing materials, presentations, promotional messaging, and fan‑facing communications.

Ability to work flexible hours, including evenings, weekends, and holidays, as required for athletic events and department initiatives.

Preferred Qualifications

Bachelor's degree in marketing, communications, sports management, business, or a related field.

Benefits
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. The university focuses on supporting work‑life effectiveness and offers career coaching, training, and public service loan forgiveness.

Background Check Requirement
Yes, a background check is required for this posting.

Equal Opportunity
University at Buffalo is an affirmative action/equal opportunity employer and welcomes all to apply including veterans and individuals with disabilities.

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