Lokal Media House is hiring: SEO Specialist in Addison

About Lokal Media House
Lokal Media House is a leading digital marketing agency built on transparency and long‑term client partnerships. Our mission is to create a positive impact on our team, clients, and community. We lead with integrity, maintain a collaborative and upbeat culture, and always strive to do the right thing, ensuring sustainable growth for all.

Overview
The SEO Specialist is a hands‑on execution role responsible for fully owning local SEO performance for a dedicated book of home services clients. This position is ideal for an SEO professional who thrives on strategy, implementation, and measurable results without the distraction of client calls or sales responsibilities.

Reporting directly to the SEO Manager, the SEO Specialist is trusted to independently manage and execute SEO campaigns from end to end. This includes developing and implementing SEO strategies, executing on‑page and technical optimizations, supporting content initiatives, and driving local SEO performance across service‑based businesses such as plumbing, HVAC, electrical, and related trades.

Success in this role is measured by strong organic growth, consistent execution of best practices, and the ability to manage multiple campaigns efficiently while maintaining a high standard of quality. This role offers meaningful ownership, close collaboration with SEO leadership, and the opportunity to make a direct impact on real revenue‑driven businesses in the home services industry.

Key Responsibilities

Own and manage SEO performance for a dedicated book of home services clients

Execute on‑page, technical, and local SEO strategies across assigned accounts

Implement SEO best practices consistently across all campaigns

Monitor performance using Google Search Console and GA4 to identify trends and issues

Conduct keyword research and map keywords to service and location pages

Optimize service pages and location‑based pages to improve rankings and conversions

Manage Local SEO initiatives, including Google Business Profile optimization and citation accuracy

Identify and resolve technical SEO issues such as indexing, crawl errors, and site structure problems

Collaborate with content teams to provide SEO guidance and optimization recommendations

Execute internal linking strategies to support keyword and page performance

Track and document SEO changes, implementations, and outcomes

Maintain organized records of campaign actions and priorities

Stay current on SEO algorithm updates and industry best practices

Work closely with account managers (CSM) to align execution with overall strategy

Support scalable SEO workflows and process improvements within the agency

Qualifications

Strong understanding of SEO best practices, including on‑page, technical, and off‑page optimization

Hands‑on experience using Google Search Console to monitor performance, indexing, and technical issues

Working knowledge of GA4 for analyzing organic traffic, user behavior, and conversion trends

Experience managing local SEO campaigns, including citation building and NAP consistency

Strong understanding of Local SEO principles, including Google Business Profile optimization, proximity, relevance, and prominence factors

Ability to conduct keyword research and map keywords to pages based on search intent

Experience optimizing service pages and location‑based pages for home services businesses

Understanding of internal linking strategies and site architecture for SEO performance

Familiarity with content optimization workflows, including content briefs and on‑page SEO recommendations

Experience identifying and resolving common technical SEO issues such as crawl errors, indexing issues, and page performance concerns

Ability to track, interpret, and act on SEO performance data and trends

Experience working with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar platforms

Understanding of citation audits, cleanup, and ongoing citation management processes

Ability to manage multiple SEO campaigns while maintaining organization and attention to detail

Strong documentation and process adherence skills within an agency environment

Working knowledge of AI and prompt modifications

Bonus Qualifications

Strong experience and understanding working within HubSpot

Experience working with home services clients

Benefits

Continuous training and professional development

Full benefits package including medical, dental, vision, supplement insurance plans, and a 401(k) with company match

Hybrid schedule with weekly work‑from‑home opportunities on Wednesdays

Fully stocked beverage fridge and snack bar to keep you fueled throughout the day

Monthly team outings to connect, unwind, and have fun together

On‑site gym for convenient workouts before work, during lunch, and after

Covered parking so your car stays cool even in the Texas heat

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