Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.
Role Overview
The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market.
This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors.
This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.
Key Responsibilities
Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives
Position the company as a category-defining leader in longevity and proactive health
Lead storytelling across key verticals:
Longevity & preventive medicine
Executive health & performance
Women’s health & hormonal optimization
Regenerative therapies & advanced diagnostics
Lifestyle transformation & healthspan
Own and grow relationships with top-tier media outlets
Secure high-impact coverage, features, profiles, and expert placements
Actively manage media pipeline, ensuring consistent top-tier visibility
Leverage and expand a strong network of:
Editors, journalists, and producers
Top-tier podcast hosts and platforms
KOLs in health, longevity, biohacking, performance, and luxury lifestyle
Identify and activate ambassadors and credible voices aligned with the company’s positioning
Drive participation of internal experts in high-authority conversations and platforms
Develop strategic partnerships with:
Leading health & wellness brands
Longevity platforms and communities
Premium/luxury lifestyle brands
Corporate and executive networks
Structure collaborations that generate:
Visibility
Credibility
Qualified demand
Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.)
Media luncheons and press events
Thought leadership panels
Scientific and longevity-focused activations
Support flagship global moments
Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)
Position founders, executives, and medical experts as:
Global authorities in health optimization and longevity
Secure speaking opportunities, interviews, and editorial placements
Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning
Act as guardian of brand reputation in the region
Develop and implement crisis communication frameworks
Ensure message consistency and alignment with global standards
Define and track PR KPIs:
Tier 1 media coverage
Share of voice
Brand sentiment
Audience reach and quality
Provide monthly and quarterly reporting to leadership
Candidate Profile
Experience
10+ years in PR, Communications, or Brand Communications leadership roles
Proven experience in:
Luxury hospitality, wellness, health, or lifestyle brands
Preferably proactive health, longevity, or performance-driven brands
Demonstrated success driving high-impact earned media and brand visibility
Network
Established personal relationships with:
Top-tier media editors and journalists
Leading podcast hosts and platforms
Influencers and KOLs in health, wellness, and lifestyle
Strong access to the U.S. media ecosystem and cultural tastemakers
Skills & Capabilities
Strategic storyteller with strong editorial judgment
Deep understanding of the U.S. media landscape and trends
Ability to operate both strategically and hands-on
Strong partnership-building mindset
Exceptional communication and interpersonal skills
Highly organized, results-driven, and execution-focused
Mindset & Cultural Fit
Passion for health, longevity, and human performance (personally and professionally)
Entrepreneurial, ambitious, and proactive
Comfortable in a fast-growing, high-performance environment
Strong presence and ability to represent the company at a high level
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