Lifecycle Marketing Manager

Role Summary
The Lifecycle & Retention Marketing Manager will execute and optimize email, SMS, and subscription lifecycle programs that support customer retention and lifetime value growth.

This role is highly hands-on. You will build campaigns and flows, manage segmentation, run experiments, and analyze performance. You will work closely with the Director of Retention to implement the retention strategy and ensure lifecycle initiatives drive measurable impact.

This is an equally strategic and execution-focused role with strong analytical exposure and growth potential.

What You Will Own
Lifecycle Execution

Build and manage automated flows, including:

Welcome and onboarding

Education and product discovery

Replenishment and cross-sell

Win‑back and churn prevention

Execute campaign calendars aligned with product launches and retention priorities

Implement segmentation strategies based on customer behavior

Maintain strong list hygiene and deliverability standards

Testing & Optimization

Run A/B tests across subject lines, creative, offers, cadence, and timing

Analyze flow and campaign performance

Identify optimization opportunities and implement improvements

Track engagement, conversion, and retention metrics

Subscription Support

Execute subscription-related messaging such as:

Save, pause, skip, downgrade, and win-back flows

Replenishment timing updates

Monitor subscription attach rates and save rates

Flag churn risks and behavioral shifts early

Reporting & Insights

Maintain weekly and monthly lifecycle dashboards

Assist with cohort analysis and performance tracking

Pull insights that support retention curve improvement

Surface anomalies or underperforming segments

Ideal Candidate Profile

4–6 years of experience in lifecycle, CRM, email, or retention marketing

Experience with SMS platforms such as Klaviyo

Familiarity with Shopify ecosystem

Strong comfort with data and spreadsheets

Detail-oriented and highly organized

Comfortable working in a fast‑paced, entrepreneurial environment

Curious and eager to learn advanced retention strategy

Experience in DTC, CPG, beauty, or wellness is strongly preferred

Location
Chicago preferred

Reports to
Director of Retention

Type
Full-time, Exempt

Salary
$90k-$100k

Equal Opportunity Statement
Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

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