NA Senior Marketing Manager – Lifestyle

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION
The North America (NA) Senior Marketing Manager – Lifestyle is responsible for driving category and commercial demand by connecting the brand to culture across sport, entertainment, fashion, music, communities, and more. Acting as a strategic connector, this role brings together global priorities, regional insights, and cross‑functional teams to deliver integrated marketing strategies that ensure the brand shows up authentically in culture. This position will drive distinct yet connected category storytelling, maximize regional investments, and deliver measurable business impact across North America.

MAJOR ACCOUNTABILITIES

In partnership with the Director of Integrated Marketing and cross‑functional teams, build and lead commercial marketing strategies that support seasonal Lifestyle category and product priorities

Develop and execute integrated campaigns that connect brand storytelling to cultural moments, partnerships, and influential voices across entertainment, fashion, and creative communities

Lead cross‑functional collaboration with NA Media, PR, eCom, DTC, Visual Merchandising, and Events teams to deliver consistent, premium execution across all go‑to‑market touchpoints

Partner with Global Marketing to adapt global strategies for North America, while developing region‑specific programs and activations that reflect local consumer insights and drive market relevance

Maintain a close partnership with Merchandising, Sales, and Planning teams to ensure marketing strategies are aligned to go‑to‑market priorities and deliver direct commercial impact across lifestyle categories

Provide strategic guidance across paid, owned, and earned channels to ensure cohesive storytelling and effective distribution of media and content

Translate data and insights into actionable marketing strategies, campaign optimization, and consumer experience tactics

REQUIREMENTS FOR SUCCESS

Bachelor’s degree plus 8–10 years of marketing, brand management, or communications experience (preferably within lifestyle, fashion, entertainment, or culturally driven brands)

Strong creative judgment with experience evaluating and shaping breakthrough creative work

Proven ability to develop and execute innovative, culturally relevant marketing campaigns that drive measurable commercial outcomes

Demonstrated success operating within a matrix organization and leading cross‑functional initiatives

Strong business acumen with a clear understanding of commercial functions, go‑to‑market processes, and performance metrics

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels

LOCATION & PAY
Boston, MA Headquarters – Pay range: $141,200.00 – $182,200.00 – $223,200.00 Annual. Actual base pay varies based on experience, time in role, internal equity, geographic location, and other factors.

BENEFITS
New Balance offers a comprehensive benefits package including medical, dental, vision, life insurance and 401K, as well as non‑traditional perks such as online learning, tuition reimbursement, $100 monthly student loan support, mentorship programs, a yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays and generous parental leave.

Temporary associates

are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part‑time associates

are provided 401k, short‑term disability, a yearly $300 lifestyle reimbursement and an associate discount.

FLEXIBLE WORK SCHEDULE
Our North American hybrid model encourages rich in‑person experiences while maintaining flexibility. Associates work in the office three days per week (Tuesday, Wednesday, and Thursday) and enjoy a “Work from Anywhere” period of four weeks per calendar year.

EQUAL OPPORTUNITY EMPLOYER
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service or veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.

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