Senior Graphic Designer – Marketing
Frank Darling is a female‑founded fine jewelry brand that makes custom engagement rings exciting, personal, and refreshingly human. Known for its modern design and sustainability‑minded approach, Frank Darling has been featured in Vogue, WSJ, Bloomberg, Glossy, and more.
Key Duties and Responsibilities
Creative Direction & Design Leadership
- Shape and lead the creative vision across email, digital marketing, and brand communications, establishing and upholding strong design standards across all channels.
- Develop visually distinctive and results‑driven work that captures attention, drives conversions, and builds customer loyalty.
- Serve as keeper of the Frank Darling brand aesthetic—ensuring coherent visual storytelling that is immediately recognizable and rooted in our values.
- Champion innovation in our creative output, introducing thoughtful ideas and approaches that keep our visual identity fresh and culturally connected.
- Contribute to creative work across our full marketing ecosystem, including web, paid campaigns, social platforms, and content initiatives.
Email & Design Systems
- Build and refine our email design infrastructure—including reusable frameworks that streamline production without sacrificing quality.
- Create, test, and refine email campaigns with careful attention to visual hierarchy, user experience, accessibility standards, responsiveness, and performance metrics.
- Partner closely with our email & SMS agency and internal teams to deliver customer‑first creative for weekly marketing emails and flows.
Execution & Production
- Produce compelling visual assets for email, organic and paid social channels, digital ads, and print materials for our showrooms.
- Prepare print‑ready files and production specifications, ensuring technical accuracy and adherence to vendor requirements.
- Translate designs across formats and platforms, ensuring cohesion and quality regardless of channel or medium.
Team & Process Leadership
- Coach and develop a junior designer through constructive feedback and guidance aimed at raising overall creative quality.
- Identify opportunities to streamline design workflows and processes, working toward faster iteration and improved output.
- Partner with the Marketing Director on larger creative initiatives and team growth.
- Champion experiences that feel thoughtful and polished at every customer touchpoint.
Requirements and Experience
- Portfolio showing strong work in digital design, integrated campaigns, and email/marketing automation design.
- Expert in email design best practices, responsive design, and customer lifecycle communications.
- Demonstrated success building creative work that merges brand narrative with measurable business outcomes.
- Fluent in Figma and the Adobe suite (Photoshop, Illustrator, InDesign).
- Strong foundation in typography, composition, color theory, inclusive design practices, and design systems thinking.
- Background working across multiple channels—email, websites, apps, paid social, and owned social platforms.
- Professional experience at a brand, agency, or direct‑to‑consumer company, managing design at meaningful scale.
- Prior experience coaching or developing junior team members is a plus.
- Background in jewelry, fashion, beauty, or luxury sectors preferred but not essential.
Job Details
- Full‑time on‑site role located in New York City (Frank Darling showroom).
- Sits within the Marketing team, reporting to the Director of Marketing.
- Salary: $80–95K (or commensurate with experience).
Benefits
- Equity Compensation – Every Frank Darling team member receives a stock option package to share in the company's upside.
- Insurance – Medical, dental, and vision insurance kicks in on the first day of your 2nd month.
- 401k – Optional 401k program.
- Paid Time Off – Flexible, unlimited paid time off policy enables motivated, goal‑oriented team members to recharge.
- Disability and Life Insurance.
- Pre‑Tax Commuter Benefits.
- Employee Discounts – A generous discount program for you, your friends, and your family.
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