Product Marketing Lead - Diamond Sports (NA)

Company Overview
With its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front-runner in providing affordable, professional-grade technology for athletes aiming to enhance their performance.

The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.

Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.

Powered by Athletes who get it, and Engineers who can do it.

Role Purpose
We are looking for a Product Marketer to define how our Diamond products show up and win in the market.

This role sits at the center of our commercial engine—connecting Product, Growth & Marketing, Customer Experience, and the Diamond Sports business unit. You will shape how products are positioned, how they are launched, and how customers ultimately understand and adopt them.

Success in this role means more than delivering messaging—it means ensuring every launch is clear, coordinated, and drives real outcomes. You will serve as the single point of accountability for go-to-market readiness, translating product innovation into adoption, engagement, and revenue impact.

Key Responsibilities
Product Positioning & Messaging

Define clear, differentiated positioning for Diamond products across customer segments

Translate product capabilities into compelling and easy-to-understand customer value propositions

Ensure consistency and clarity of messaging across all customer touchpoints

Continuously refine positioning based on market feedback, performance data, and competitive dynamics

Go-To-Market Strategy & Launch Leadership

Own end-to-end go-to-market strategy for product and feature launches

Shape launch narratives and align Product, Growth & Marketing, Customer Experience, and BU stakeholders around a common plan

Build repeatable launch playbooks that scale across products and releases

Ensure full readiness across channels, teams, and customer touchpoints before go-live

Evaluate launch performance and continuously improve how we bring products to market

Leverage data and modern tools to test, refine, and optimize messaging and go-to-market approaches

Packaging & Pricing Insight

Develop product packaging recommendations aligned to customer segments and use cases

Provide input into pricing decisions based on market insights and perceived customer value

Partner with leadership to evaluate pricing performance and identify opportunities to improve monetization

Sales Enablement & Commercial Readiness

Equip Sales and commercial teams with the tools, narratives, and materials needed to win

Develop sales decks, product narratives, and enablement frameworks

Incorporate field feedback to strengthen positioning and improve win rates

Competitive & Market Intelligence

Build a clear understanding of the competitive landscape and market dynamics

Identify opportunities for differentiation and inform both product and go-to-market strategy

Ensure the organization stays grounded in real market signals, not assumptions

Cross-Functional Alignment

Act as the integrator across Product, Growth & Marketing, Customer Experience, and BU teams

Ensure alignment and clarity before every launch

Partner with Customer Experience to align onboarding and activation with product positioning

Partner with Growth & Marketing to ensure strong execution across channels

Role Qualifications

8+ years in Product Marketing, or Go-To-Market roles, with similar ownership of product launches and go-to-market strategy

Experience operating as the primary owner of go-to-market strategy for a product or product line.

Proven track record of owning product launches and go-to-market strategy

Experience in technology, consumer electronics, sports technology, or SaaS-enabled hardware environments

Strong ability to translate product capabilities into clear positioning and measurable market impact

Experience leading cross-functional go-to-market initiatives and driving alignment across Product, Marketing and commercial teams

Comfortable operating in fast-paced, evolving environments

Experience leveraging data and modern tools to inform decisions and accelerate execution

Success in This Role
You will know you are successful when:

New products and features are adopted quickly and effectively

Customers clearly understand the value of what we build

Attach rates and cross-sell performance improve across the product ecosystem

Messaging resonates and drives measurable conversion and win-rate improvements

Pricing and packaging decisions are informed by real market feedback

Launches are coordinated, predictable, and consistently high quality

Teams across Product, Growth & Marketing, and Customer Experience operate with clarity and alignment

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