Senior Product Marketing Manager, Upmarket

Senior Product Marketing Manager – Upmarket
GlossGenius is seeking a Senior Product Marketing Manager for Upmarket to own the go-to-market strategy for larger, multi-location service businesses. You will drive customer discovery, ICP definition, positioning, launch, and ongoing iteration, serving as the internal voice of the upmarket customer and connecting Marketing, Creative, Product, Sales, Growth, and Strategy Operations.

Responsibilities

Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates GlossGenius from competitors

Design AI-powered workflows for customer research, competitive analysis, and content production to accelerate insight and execution across the upmarket GTM motion

Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best

Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends

Equip marketing with channel assets to acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals

Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention

Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company

Qualifications

Have 4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch

Have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster

Are comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists

Have a deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that resonates with sales reps

Take a data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone

Possess strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences

Total Compensation
The base salary for this role is between $160,000–$180,000 plus equity and benefits. The compensation package offered is dependent upon factors including skills, experience, and education.

Additional benefits

Competitive health and dental insurance options, effective on your first day of employment

Flexible PTO

In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends

Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources

Annual stipend for professional development and continued learning

High performers at 5 years receive a generous stipend to use however you recharge best

401k benefit: employees are eligible to contribute starting day 1 of employment

Dependent Care FSA

Paid parental leave

Fertility and adoption benefits via Carrot and Kindbody

#J-18808-Ljbffr