Area Director of Sales

Western States Lodging & Management is seeking a highly accomplished

Area Director of Sales (ADOS)

to provide strategic leadership and revenue oversight for a portfolio of hotels in the

Boise/Nampa, Idaho market , including

TownePlace Suites Nampa, La Quinta Inn & Suites Boise, and Tru by Hilton Boise.

This executive-level role is designed for a results-driven hospitality leader with a proven ability to drive revenue performance, develop high-performing teams, and execute sophisticated sales strategies across multiple assets.

Position Summary
The Area Director of Sales is responsible for the development, implementation, and execution of comprehensive sales and revenue strategies across the assigned portfolio.

This role requires a balance of

strategic leadership, analytical decision-making, and direct sales engagement

to maximize profitability and market share.

Working in close partnership with General Managers and corporate leadership, the ADOS ensures alignment with organizational objectives while upholding Western States Lodging & Management's

Personal Touch

philosophy.

Key Responsibilities
Strategic Revenue Leadership

Develop and execute integrated sales and marketing strategies to optimize

occupancy, ADR, and RevPAR

across all properties

Leverage market intelligence, demand trends, and performance data to identify opportunities and mitigate risks

Lead the annual budgeting and business planning process, ensuring alignment with ownership goals

Drive revenue across all segments, including corporate, group, and extended-stay business

Sales Leadership & Talent Development

Provide direct leadership, coaching, and mentorship to on-property sales teams

Establish clear performance expectations and accountability measures

Foster a culture of professionalism, collaboration, and continuous improvement

Performance Management & Reporting

Oversee sales activity, pipeline development, and production metrics across the portfolio

Analyze performance data to evaluate strategy effectiveness and inform decision-making

Prepare and present regular forecasts, reports, and strategic updates to senior leadership

Cross-Functional Collaboration

Partner with General Managers and operations teams to ensure alignment between sales strategies and service delivery

Serve as the primary liaison between corporate leadership and property teams

Maintain and expand relationships with key accounts, partners, and community stakeholders

Qualifications
Required:

Bachelor's degree in Business, Hospitality Management, or related discipline (or equivalent professional experience)

Minimum of 4+ years of progressive hotel sales experience, including leadership responsibilities

Demonstrated success driving revenue growth in a multi-property or complex environment

Strong financial acumen, with experience in forecasting, budgeting, and revenue management systems

Exceptional leadership, communication, and interpersonal skills

Ability to travel regularly within the Boise/Nampa market

Preferred:

Multi-property or regional sales leadership experience

Experience with Hilton and/or Marriott brand systems and standards

Advanced education or formal leadership training

Performance Expectations
Success in this role will be measured by:

Sustained revenue growth and improved profitability across the portfolio

Achievement of occupancy, ADR, and RevPAR targets

Strength and consistency of sales pipeline and conversion performance

Development and retention of high-performing sales teams

Enhanced market presence and strategic account growth

Compensation & Benefits
Western States Lodging & Management offers a comprehensive and competitive compensation package, including:

Base salary commensurate with experience

Performance-based incentive opportunities

Medical, dental, and vision insurance

Life insurance coverage

401(k) with company match

Health Savings Account (HSA)

Paid time off and paid holidays

Mileage and travel reimbursement

Employee hotel discounts and additional company-sponsored benefits

About Western States Lodging & Management
Western States Lodging & Management is committed to delivering exceptional hospitality experiences through a culture rooted in integrity, service, and genuine human connection. Our Personal Touch approach drives performance, strengthens relationships, and creates lasting value for our guests, associates, and ownership partners.

Qualified candidates are encouraged to apply and join a forward-thinking organization dedicated to excellence in hospitality leadership.

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