Channel Marketing Manager

Channel Marketing Manager
As the Channel Marketing Manager with Resideo you will have the opportunity to drive best‑in‑class marketing to, with, and through Resideo’s channels, including a strong focus on electrical distribution partners. The role will lead push marketing strategies, ensuring alignment with Resideo’s strategic priorities to generate demand, accelerate sell‑through, and build a measurable pipeline of business.

Responsibilities

Lead the evaluation, optimization, and execution of channel marketing strategies.

Develop and execute integrated channel marketing plans targeting electrical distribution, wholesale partners, and key end‑user verticals.

Drive channel “push” strategy, including promotions, rebate programs, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell‑through.

Successfully launch new products within the electrical distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.

Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.

Collaborate cross‑functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.

Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.

Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.

Support distributor enablement through merchandising, in‑branch activations, and point‑of‑purchase materials.

Own and manage marketing budgets aligned to channel initiatives.

Oversee Marketing Development Fund (MDF) programs, ensuring strategic investment and clear ROI tracking.

Expertise in the electrical distribution landscape to inform strategy and strengthen go‑to‑market execution.

Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams.

Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.

Ensure accuracy and consistency of product data and marketing assets across distributor platforms and digital tools.

Maintain distributor and partner portals, providing up‑to‑date product, pricing, and marketing resources.

Develop and distribute field communications to keep stakeholders informed of product updates, programs, and key initiatives.

Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell‑through, and drive growth within the electrical distribution channel.

Plan and launch integrated marketing campaigns to increase awareness, support distributor sell‑through, and drive growth within the electrical channel.

Qualifications

2+ years with relevant industries, including HVAC, residential new construction, smart home, and electrical distribution.

3+ years with B2B sales, distributor channels (with emphasis on electrical distribution).

Ability to adhere to the Resideo hybrid schedule (in‑office Tue/Thu/Wed & home office Mon/Fri).

Ability to travel as directed (up to 20% travel may be required).

Desired Skills

Strong analytical skills with the ability to translate data into actionable insights.

Excellent verbal and written communication skills.

Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Benefits

Life and health insurance.

Aviation assistance program.

Accidental death and dismemberment insurance.

Disability insurance.

401(k) plan.

Paid vacation and holidays.

Equal Opportunity Employer
Resideo is an equal opportunity employer.

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