Business Development Manager - ERATE and Rural Healthcare

Business Development Manager – Public Sector
The Business Development Manager – Public Sector is responsible for identifying, developing, and expanding business opportunities with Public and Private K-12, Charter, Parochial and Tribal schools, Higher Education, Public and Private Libraries, and Rural Healthcare. This role requires a complete understanding of ERATE and Rural Healthcare procedures and processes and focuses on building strategic relationships with decision‑makers, understanding ERATE and Rural Healthcare procurement processes, and driving revenue growth through the acquisition and expansion of ERATE and Rural Healthcare accounts.

Business Development & Revenue Growth

Develop and execute a comprehensive public sector business development strategy focused on ERATE and Rural Healthcare entities.

Identify, qualify, and pursue new business opportunities that align with organizational growth objectives.

Generate and manage a robust pipeline of opportunities through prospecting, networking, industry events, referrals, and strategic partnerships.

Meet or exceed established revenue, pipeline, and account growth targets.

Develop account plans for key customers and strategic prospects.

ERATE and Rural Healthcare Relationship Management

Establish and maintain relationships with government executives, department leaders, procurement officials, elected officials, and other key stakeholders.

Serve as the primary point of contact for public sector clients throughout the sales and business development lifecycle.

Understand agency priorities, funding sources, regulatory requirements, and procurement challenges.

Build long‑term partnerships that position the organization as a trusted resource and solution provider.

Procurement & Contract Management

Monitor and evaluate entities eligible for ERATE and Rural Healthcare for procurement opportunities, including RFPs, RFQs, RFIs, cooperative purchasing agreements, and contract vehicles.

Lead opportunity qualification and go
o‑go decision processes.

Collaborate with internal teams to develop competitive proposals and responses.

Maintain knowledge of public procurement regulations, compliance requirements, and contracting procedures.

Support contract negotiations and ensure adherence to government procurement standards.

Strategic Planning & Market Intelligence

Analyze market trends, legislative developments, budget allocations, and funding initiatives affecting ERATE and Rural Healthcare.

Identify emerging opportunities, competitive threats, and strategic partnerships.

Provide regular market intelligence and forecasting to senior leadership.

Recommend new market segments, programs, and service offerings based on customer needs and industry trends.

Qualifications

Bachelor’s degree in business administration, Public Administration, Political Science, Marketing, or a related field.

5+ years of business development, sales, account management, ERATE and Rural Healthcare experience.

Demonstrated success selling products or services to schools, libraries, and hospitals organizations.

Strong understanding of government procurement processes and contracting mechanisms.

Proven ability to develop and maintain executive‑level relationships.

Experience in managing complex sales cycles and competitive procurements.

Excellent communication, presentation, negotiation, and relationship‑building skills.

Strong organizational and project management capabilities.

Proficiency with CRM platforms and Microsoft Office Suite.

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