AD/Sr. AD, Health Systems Marketing (CRM)

Compensation Data: This position offers a base salary typically between $140,000 and $222,000. The position may be eligible for role-specific variable or performance-based bonus and other compensation elements. For an overview of our benefits please click here.

Description
This individual will assist with the implementation and monitoring of Health System marketing strategy and pull through for a specific Therapeutic Area. This individual will create unbranded marketing material, support POA planning, and execute TA Marketing strategy for prioritized Health Systems. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the company’s success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work‑life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

Duties & Responsibilities

Under oversight of Health System Director, execute Health Systems strategy for assigned TA and pull through recommendations for all prioritized Health Systems within assigned key therapeutic areas of interest.

Develop, implement and manage Health Systems tactics (POA materials and tools) to support the TA strategy, in collaboration with other team members and external agencies/vendors.

Create unbranded Health Systems pull‑through material for the therapeutic area, ensuring clear communication and aligned execution of strategies including customer experience opportunities.

Collaborate with Market Research, HEOR, Analytics and Insights under the direction of director to pull through insights into unbranded material and tactical plans to drive business with Health systems, and assist with segmentation needs.

Support all planning, training and implementation for POAs; manage risk associated with Health System programs and material by working within the HPRC review process.

Support unbranded Population Health Content for the assigned Pop Health area of focus. Example initiatives: adherence & patient engagement, transitions of care strategy, provider enablement & precision medicine, or other population health initiatives.

Responsible for execution, pull‑through planning and orchestration for assigned Health Systems; serve as first point of contact for KAM and HEOR for these Health Systems and lead HS‑related field communications.

Work onsite at Ridgefield, CT with hybrid flexibility of 2–3 days per week on‑site.

Requirements

Bachelor’s degree from an accredited institution or equivalent related work experience.

MBA preferred.

Five to seven years of experience in the pharmaceutical industry, including three years US pharmaceutical marketing experience, managed markets experience or other relevant experience.

Strong knowledge of the health system customer landscape.

Demonstrated project management skills.

Demonstrated ability to manage budget and resources.

Demonstrated ability to achieve results in a highly matrixed organization.

History of successful performance.

Excellent written and verbal communication skills.

Proficiency in MS Office, Outlook and database applications.

Ability to travel, including overnight travel.

All company business is conducted in accordance with all regulations, company policies, and procedures. High ethical and professional standards are exhibited and are consistent with Boehringer Ingelheim´s code of conduct.

Sr. AD Requirements

Bachelor’s degree from an accredited institution or equivalent related work experience.

MBA preferred.

Seven to ten years of experience in the pharmaceutical industry, including five years US pharmaceutical marketing experience, managed market experience or other related experience.

Demonstrated leadership skills.

Demonstrated project management skills.

Demonstrated ability to manage budget and resources.

Demonstrated ability to achieve results in a highly matrixed organization.

History of successful performance.

Excellent written and verbal communication skills.

Strong knowledge of the health system customer landscape.

Ability to travel, including overnight travel.

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