Brand Manager, Marcom LA

Summary
Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Sports, Apple Music, App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps, iCloud, Creator Studio and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build brand love for Apple every day. We do that with inspiring creative, a culture-first mindset, and the belief our Services make our incredible Apple devices even better. The Brand team drives integrated global campaigns and product launches in partnership with Services Marketing and Product Development. We are the voice and protectors of the Apple brand. We’re natural collaborators and connectors, bringing all teams together in pursuit of the best work.

Description
This role will lead and collaborate with cross-functional partners to develop and implement integrated marketing communications efforts for various services within our Wallet & Payments portfolio. This role will have a focus on Digital Media, including heavy Social, Direct Marketing, Interactive, Retail, and Partner/Channel marketing.

Responsibilities

Serve as a brand steward by identifying and driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications.

Guidance and collaboration with Creative Directors, Designers, Writers, Producers, Strategists, and Project Managers.

Assess briefs, identify and put forth strategic creative opportunities, and protect the Apple Services brands.

Identify creative solutions across multiple categories including product launch support, advertising/social campaigns, cultural moments, roadmap planning, and platform development.

Partner closely with cross-functional leads to act as a key point of contact and integration for the Marcom LA team supporting Apple Services.

Build trust, credibility, and influence across multiple internal partners in a highly matrixed organization.

Minimum Qualifications

10+ years of experience as a brand lead in marketing communications at an advertising, marketing, and/or in-house marketing communications team

Experience leading fully integrated campaigns with global brands

Proven background working on large-scale campaigns with a focus on social

Preferred Qualifications

Experience in fintech, payments, credit cards, or highly regulated businesses

Ability to develop functional briefs, drive workflows, creative shares, and schedules across multiple teams

Experience collaborating with both internal and external partners

Excellent communication skills with the ability to get results throughout projects

Understands how to cut through ambiguity to find the right path forward despite uncertainty or challenges

Experience overseeing projects with a global perspective + general knowledge of European and Asian market and cultural dynamics

Extremely detail-oriented with extraordinary follow-through skills

Knows how to approach problems flexibly and with a willingness to adapt in order to arrive at the best solution

Experience being resourceful and proactive in finding solutions

Knows how to see around corners to ensure awareness of challenges and opportunities ahead

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