Product Marketing Manager

Responsibilities

The Marketing Manager plays a key role in the Product Marketing Strategy team and is responsible for leading the marketing strategy, positioning, and performance of assigned events within the AAFP portfolio.

This role defines how events are brought to market—shaping audience strategy, messaging, and campaign direction to drive attendance, engagement, and revenue outcomes.

This position partners closely with internal channel experts across email, paid media, social, web, analytics, and creative to deliver integrated marketing campaigns that align with event goals and organizational priorities.

This position will report to the Manager, Product Marketing Strategy.

Define and lead event marketing strategy for assigned events, including audience segmentation, positioning, messaging, and go-to-market planning.

Translate event objectives into integrated marketing plans that drive registration, engagement, and revenue outcomes across the registration lifecycle.

Guide campaign direction across channels, including messaging, targeting, conversion strategy, and coordination with email, paid media, social, web, creative, analytics, and other channel partners.

Monitor performance metrics, including registration pacing and campaign effectiveness, and use data to adjust strategy, optimize performance, and improve audience engagement.

Partner with internal stakeholders, including Education, Sales, Event Operations, and other cross-functional teams, to ensure alignment between marketing strategy, content, sales priorities, and the attendee experience.

Manage timelines, priorities, workflows, stakeholder updates, and campaign communications to ensure marketing efforts are delivered effectively and on schedule.

Other duties as assigned.

Qualifications

Bachelor’s degree in marketing or other related field plus at least four years of related work experience.

Demonstrated experience leading marketing strategy for events, campaigns, or product launches required.

Strong understanding of multi-channel marketing, including email, paid media, social, web, digital platforms, analytics, and campaign performance measurement.

Experience working in a cross-functional environment required.

Ability to translate business and event goals into actionable marketing strategies.

Strong analytical skills with the ability to use data to inform decision-making and optimize marketing outcomes.

The ideal candidate is proactive, strategic, and highly organized, with the ability to manage multiple priorities in a fast-paced environment.

Strong communication and collaboration skills required.

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