Paid Media & Marketing Campaign Manager

Position Overview
The Paid Media & Marketing Campaign Manager is a member of the Dominion Financial Marketing Department responsible for planning, executing, and optimizing integrated campaigns across paid digital, email, direct mail, events, and affiliate channels. This role requires hands‑on expertise in Meta Ads (including Special Ad Category compliance) and Google Ads, combined with strong cross‑channel project management skills.

Responsibilities – Paid Digital (Google Ads & Meta Ads)

Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end‑to‑end.

Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.

Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.

Leverage AI‑powered platform features and tools to improve efficiency and creative testing.

Responsibilities – Email, Direct Mail & Affiliate

Execute email campaigns, including segmentation, A/B testing, deployment, and reporting.

Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.

Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting.

Responsibilities – Events & Cross‑Channel Coordination

Coordinate marketing support for trade shows, webinars, and promotional events; develop pre‑ and post‑event campaign plans.

Build/maintain performance dashboards and reports across all channels for Marketing leadership.

Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.

Required Qualifications

3–5+ years of multi‑channel marketing campaign management with direct budget and performance ownership.

Hands‑on experience with Google Ads (Search, Display, and/or Performance Max).

Hands‑on experience administering Meta Ads Manager, including Special Ad Category setup and compliance.

Comfortable adopting and integrating AI tools into day‑to‑day marketing workflows.

Strong analytical, project management, and communication skills.

Preferred Qualifications

Google Ads or Meta Blueprint certification.

Experience in financial services, mortgage, or other regulated industries.

Bachelor's degree in Marketing, Business, Communications, or equivalent experience.

Experience managing direct mail programs, affiliate campaigns, and event marketing support.

Experience with email marketing platforms.

AI‑Enabled Workplace
Our company actively incorporates artificial intelligence into daily operations and expects team members to utilize AI tools as part of their standard workflow. All employees are provided with access to Claude, including unlimited token usage, and are encouraged to leverage AI to increase productivity, automate routine tasks, improve communication, enhance decision‑making, and drive innovation. Experience with AI tools is preferred, and a willingness to adopt AI‑assisted work practices is expected for this role.

Benefits

Health insurance

Dental insurance

Vision insurance

401(k)

401(k) matching

Paid time off

While At Dominion You Will Enjoy

Company outings & social events

Virtual events

Professional development and AI training opportunities

Access to leading AI tools, including Claude

Companywide competitions and raffles

Personal Financial Workshops

Orioles Season Tickets

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