Director, Sports Partnerships

Director, Sports Partnerships

PRG is the world's leading technology provider within the entertainment and events industry. Our mission is to bring together the power of our people with our production and rental expertise to deliver unforgettable events. PRG has the largest inventory of production equipment for hire and offers a complete 360-degree range of services to clients within the live events industry. These include music touring and festivals, TV & Film, Theatre, Sports and E-sports and Corporate live events. Our clients and partners rely on PRG's innovation, experience and in-depth expertise in video, lighting, rigging, staging, virtual productions, and set & automation systems to bring their creative visions to life. With 38 offices located in North America, South America, Europe, the Middle East, Asia and Australia, PRG offers the ability to provide services worldwide by collaborating with our local partners.
Responsibilities

The Director, Sports Partnerships is a business development role responsible for managing a sports partnerships strategy and identifying, developing, and securing new national and international sales opportunities. Primary focus will be on team activations, fan experiences and sports tours.
This is a hunter role. You are pipeline-obsessed. You open doors and thrive on building relationships from scratch. Are you motivated by the chase? Energized by the close?
Target partnerships could include:
Professional sports leagues, teams & college athletics – including league/team marketing offices, stadium and arena ownership groups, and their fan zone, season activation, and event programming
Major event organizing & host committees
Sports tours & traveling properties
Sports marketing & experiential agencies – often the procurement gatekeeper even when the work is for a team or league
Brand sponsors with active sports marketing budgets – e.g., beverage, auto, tech, and financial-services sponsors funding team activations and fan tours independent of the rights holder
Combat sports, sports entertainment & esports – stadium-scale fan experience and activation builds
The Director drives revenue through contracting lighting, audio, and video services, labor support and custom scenic environments. As a highly visible role representing PRG's Corporate & Brand Experiences Group in the marketplace, the Director maintains a high level of professionalism in every client and partner setting. The role is eligible for the PRG commission plan.
The Director cultivates long-term, multidisciplinary, high-level client partnerships with an emphasis on profitable scenic work. This individual works closely with Sales & Estimation, Technical Design, and Project Management teams to develop concepts, budgets, and proposals
This position will report directly to our Chief Commercial Officer.
Essential Functions
Identify, pursue, and secure new national and international sales opportunities, with a primary focus on the sports vertical
Build and maintain long-term client relationships, emphasizing repeat business
Collaborate with Technical Design, Estimation, and Operations to align creative concepts with feasible, cost-effective scenic solutions
Coordinate internal technical and service resources during early-stage project development
Lead the RFP and presentation process from concept through award, including strategy, pricing, and value positioning
Define project scope with clients, including scenic elements, budget, schedule, and resource requirements
Identify and expand revenue opportunities within accounts, increasing scenic scope and project value
Maintain accurate Salesforce records (Accounts, Opportunities, Contacts, Projects) per PRG standards
Position scenic as a lead discipline in client conversations, not just a supporting scope
Represent the company at industry conferences, trade shows, and client events to build brand presence and generate leads
Qualifications

Capabilities & Leadership Attributes
Commercial Leadership: Defines and executes commercial strategy across multiple entertainment segments, translating market opportunity into structured business plans, revenue growth, and margin expansion.
Industry Credibility & Market Presence: Recognized and trusted leader within the sports ecosystem, with the relationships and reputation to strengthen PRG's positioning across key client and partner networks.
Operational Excellence: Effective in fast-paced, high-pressure production environments, able to balance real-time execution demands with long-term strategic priorities.
Enterprise Mindset: Ability to see beyond segment boundaries and connect PRG's sport's business with the company's full portfolio of capabilities, clients and global resource to unlock integrated opportunities.
Emotional Intelligence & Trust Building: High EQ with the ability to build trusted relationships across clients, creative partners, and internal stakeholders while navigating complexity and ambiguity.
Passion for the Industry: Genuine connection to sports and live entertainment, production, and the people who power it, with an understanding of both its creative and commercial dimensions.
Physical Demands
Must be able to remain in a stationary position for extended periods of time May occasionally lift and/or move up to 20 pounds
Must have the ability to see clearly (with or without corrective lenses) for work on and off a computer
Must be able to communicate effectively in both written and verbal forms
Other Duties Understanding of and compliance with company policies
Travel Required Extensive travel required, must have a valid passport and valid driver's license
EEO and Disclosure

The pay range for this position is estimated to be $140,000-150,000, In addition, this role offers a commission opportunity. Actual pay to be determined by the experience, knowledge, skills, and abilities of the applicant combined with location and alignment with market data. Additionally, we offer comprehensive health, dental, and vision insurance, paid time off, and a 401(k) retirement savings plan with matching contributions
PRG is an Equal Opportunity Employer. PRG is a drug-free work environment, pre-employment testing will be required.
This is a safety sensitive position and will require pre-employment drug screening.
Production Resource Group LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
PRG cares about the safety of our employees and applicants. PRG does not use chat rooms for job searches or communications. PRG will never request personal information via informal chat platforms or unsecure email. PRG will never ask for money or an exchange of money, banking or other personal information prior to an in-person interview. Be aware of potential scams while job seeking. For information on job scams, visit, https://www.consumer.ftc.gov/JobScams or file a complaint at https://www.ftccomplaintassistant.gov/.