Marketing Director | Remote - Dallas, TX - Growing Industry

Director Of Marketing (Digital)

Health, Wellness & Aesthetic Services | High-Growth Franchise Platform
We are a rapidly growing wellness and aesthetic services organization looking for a talented Director of Marketing to lead performance-driven growth across a national multi-unit platform.
This is an opportunity to join an innovative, consumer-focused brand operating at the intersection of aesthetics, wellness, longevity, and healthcare-adjacent services. The organization has experienced significant national expansion and continues to scale aggressively through both corporate and franchise growth.
The Director of Marketing will play a critical role in driving customer acquisition, conversion performance, and clinic-level revenue growth across the system. This leader will own and optimize the full marketing funnel — from awareness to conversion — while helping scale marketing infrastructure to support continued expansion.
This is a highly hands-on leadership role ideal for someone who thrives in fast-paced, growth-oriented environments and can balance strategy with execution.
Key Responsibilities

Own and optimize the end-to-end acquisition funnel from awareness through conversion
Align marketing initiatives directly to revenue and business performance outcomes
Lead digital performance strategy across paid media, SEO, website optimization, and conversion rate optimization
Develop and execute testing strategies across creative, targeting, landing pages, and offers
Evaluate agency and vendor performance while driving accountability and measurable ROI
Oversee SEO initiatives, website enhancements, UX improvements, and organic traffic growth
Analyze campaign and channel performance to identify optimization opportunities and actionable insights
Partner closely with operations and field leadership to support local marketing initiatives and new location openings
Support franchisees with scalable marketing systems and best practices
Stay ahead of emerging trends across digital marketing, AI, automation, and growth channels
Build reporting frameworks tied directly to business performance and customer acquisition metrics
Ideal Background

7+ years of marketing experience with a strong focus on performance-driven growth
Proven success managing paid media, SEO, digital acquisition, and conversion optimization
Experience owning or influencing full-funnel marketing performance
Background in high-growth, multi-unit, franchise, healthcare-adjacent, wellness, beauty, retail, or consumer service environments preferred
Experience managing agencies, vendors, and external marketing partners
Strong analytical mindset with the ability to turn data into strategic action
Hands-on operator capable of both strategic leadership and day-to-day execution
Bachelor's degree in Marketing, Communications, Business, or related field preferred