Director, Community Marketing

Director, Community Marketing

Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience. This role will translate Bentley's broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected. This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. The right person will understand how community supports top-to-middle funnel user and customer engagement while creating stronger pathways into advocacy, executive & advisory engagement, and other high-value customer experiences. As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.
Responsibilities:
Community Strategy & Ecosystem
Developer, Technical & AI-Enabled Engagement
Programs, Platform & Team Leadership
Qualifications:
10+ years of experience in community, community marketing, developer community, digital engagement, platform strategy, customer engagement, or related roles.
Proven experience building, scaling, or evolving community ecosystems across owned platforms, external communities, technical forums, user networks, events, and peer-led spaces.
Experience partnering with social, content, product, developer relations, and advocacy teams to engage audiences across both owned and external community touchpoints.
Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment is a plus.
Experience supporting developer or technical audience engagement through programs such as hackathons, DevDays, meetups, technical communities, user groups, or community platforms.
Experience using or exploring AI to improve community, digital engagement, content discovery, personalization, support, insights, or scalable user journeys.
Comfortable operating in build-mode: able to bring structure to ambiguity, move quickly, make thoughtful decisions with imperfect information, and refine as the strategy evolves.
Strong strategic operator who can take a broader vision, make it sharper, and translate it into a practical plan the team can execute.
Creative and outside-the-box thinker who brings fresh ideas while still creating focus and operational clarity.
Strong people leader who can coach a small team, set direction, and build momentum in a fast-moving, matrixed environment.
Strong communication and influence skills, with the ability to bring stakeholders along and make community feel strategically important.
What We Offer:
A great team and culture.
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
An attractive salary and benefits package.
A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training.