Channel Strategy & Optimization - Senior Associate

Job Summary
As a Channel Strategy & Optimization Senior Associate on the Pages and Placements team, you will lead the channel strategy and performance analysis across owned digital marketing channels. This is a highly visible, strategic role with significant interaction with cross‑functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full‑funnel levels; design analytics frameworks and execute governance processes; and partner with dedicated teams to develop channel and marketing strategies that support Line of Business (LOB) top priorities, objectives, and targets. You will translate insights into executive‑ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks. You will partner closely with channel stakeholders to bring the highest‑priority initiatives to life through a combination of strategy, measurement rigor, and scalable operating mechanisms.

Job Responsibilities

Expand channel strategy which creates holistic strategies and solutions to help meet LOB top priorities, objectives, and targets while moving away from reactive, placement‑specific requests

Share recommendations and best practices through channel expertise and the pages and placements playbook, strategic insights and analytics

Partner closely with CSO Relationship Management, CSO Reporting & Innovation, Ad Frameworks, P&I, Ad Ops, etc teams to maintain insight into all LOB marketing, plans and experiments and leverage accordingly

Enhance default strategy to ensure customers are getting the best possible experience and create incremental business

Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness

Manage and drive oversight in the governance and execution of channel pages & placements and experimentation launches and revisions

Create and communicate executive‑level presentations and messages to socialize insights and decisions

Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end‑to‑end processes

Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps

Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy

Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency

Required qualifications, capabilities and skills

Bachelor's degree in a marketing or relevant business field (e.g. digital product, marketing analytics)

4+ years of hands‑on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels

Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems

Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale

Strong stakeholder and relationship management, problem‑solving, and business judgment to balance speed, governance, and performance outcomes

Project management skills with proven ability to effectively manage multiple projects in a fast‑paced, dynamic environment

Ability to work independently with minimal oversight from leadership

Preferred qualifications, capabilities and skills

Masters degree is a plus

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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