Franchise Marketing Manager

Univista Insurance is seeking a Franchise Marketing Manager to develop, execute, and optimize marketing strategies that drive business‑to‑business growth, franchise network development, and lead generation. This role is responsible for managing franchise marketing campaigns, supporting franchise development initiatives, building strategic partnerships, managing customer relationships, and driving revenue growth through targeted marketing initiatives. The Franchise Marketing Manager will work cross‑functionally with sales, franchise development, operations, and digital teams to identify market opportunities, create compelling value propositions, and execute integrated marketing campaigns that resonate with both business clients and prospective franchisees.

Key Responsibilities
Franchisee Marketing Partnership

Serve as the dedicated marketing conduit for franchise locations across 3 regions

Conduct regular business reviews with franchisees to understand their marketing support needs and translate them into actionable marketing resources

Proactively communicate all marketing campaigns to the franchise network with clear timelines and expectations

Build and maintain a franchise marketing calendar aligned to corporate marketing strategy

Develop franchise enablement strategy based on franchisee insights and support needs

Track and report on franchisee marketing activity and performance metrics, surfacing insights to leadership

Contribute to the development of franchise marketing guidelines, playbooks, and best practice documentation

Marketing Enablement & Asset Support

Manage and update a library of ready‑to‑use marketing assets, templates, and toolkits that franchisees can activate locally

Educate franchisees on the full scope of marketing resources available to them, including digital tools, co‑op programs, creative assets, and campaign playbooks

Field franchisee marketing requests and route them through the appropriate internal channels with speed and accountability

Support onboarding of new franchisees with a structured marketing orientation program

Conduct ongoing training as needed

Brand Standards & Digital Compliance

Own brand compliance across the franchise network, ensuring all franchisee‑facing and consumer‑facing marketing adheres to UniVista brand standards

Conduct ongoing audits of franchisee digital presence including Google Business Profiles, third‑party listings, and any independently created websites

Identify and remediate unauthorized or non‑compliant digital assets, including misaligned Google listings and franchisee‑owned websites that fall outside corporate brand guidelines

Establish and enforce a clear digital governance policy for franchise locations, in partnership with the CMO and legal team

Serve as the primary escalation point for digital listing issues, duplicate profiles, and brand misrepresentation across local search platforms

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field

Proven track record of successful campaign execution and lead generation

Experience with franchise development marketing or network growth initiatives (preferred)

Strong understanding of sales cycles, buyer personas, and purchasing decision‑making processes

Understanding of franchise recruitment and franchise partner relationship management

Excellent written and verbal communication skills

Strong project management and organizational skills with ability to manage multiple initiatives simultaneously

Proficiency with CRM systems and marketing automation platforms

Analytical mindset with ability to interpret data and measure campaign effectiveness

Ability to work collaboratively with sales, franchise development, operations, and creative teams

Comfortable with consultative selling and relationship‑building approaches

Desired Experience

Experience in insurance, financial services, or loyalty/rewards industry

Background in franchise development or franchise marketing

Experience with account‑based marketing (ABM) strategies

Knowledge of B2B partner channel development and management

Familiarity with enterprise‑level sales processes and complexity

Experience managing trade shows, conferences, or franchise recruitment events

Knowledge of insurance licensing, compliance, or regulatory requirements

Note: The above statements describe the general nature of the job and are not an exhaustive list of duties. UniVista Insurance is an equal opportunity employer. Employment is subject to qualifications, references, and background check.

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