Executive Director of Digital Strategy and Experience

Job Overview

Embry‑Riddle Aeronautical University seeks a strategic, collaborative, and innovative Executive Director of Digital Strategy and Experience to lead the University’s enterprise digital ecosystem. Reporting to the Vice President and Chief Information Officer, the Executive Director is responsible for developing and executing the University’s digital strategy to deliver engaging, accessible, and data‑informed digital experiences that advance institutional priorities. This position is a teleworking (remote) opportunity.
The Executive Director provides strategic leadership for the University’s enterprise web platforms, intranet, digital signage ecosystem, customer relationship management systems, web analytics platforms, AI‑enabled engagement tools, and other digital technologies. The role oversees key enterprise platforms, including Sitecore CMS, Salesforce CRM, Salesforce Marketing Cloud, Google Marketing Platform, and related digital solutions. The Executive Director partners closely with Marketing, Enrollment Management, and other University stakeholders to develop and execute digital strategies that support student recruitment, engagement, and institutional goals.
Working collaboratively across academic and administrative units, this leader establishes the vision, governance, and roadmap for enterprise digital initiatives, ensuring digital experiences are user‑centered, accessible, secure, aligned with the University’s brand, and informed by analytics, user research, and emerging technologies.
The Executive Director provides leadership and professional development for the University’s web strategy, institutional multimedia, and CRM teams, fostering a culture of innovation, collaboration, accountability, and service excellence.
The position oversees enterprise digital projects from strategy through implementation, delivering scalable solutions that enhance engagement, support enrollment and advancement, strengthen the University’s brand, and improve operational effectiveness.
Key Responsibilities

Develop and execute the University’s enterprise digital strategy aligned with institutional goals and priorities.
Lead the planning, governance, and continuous improvement of the University’s digital presence, including websites, digital platforms, and user experiences.
Establish digital experience standards, governance models, and best practices to ensure consistency, accessibility, usability, and brand alignment.
Oversee enterprise web strategy, content governance, digital analytics, and search engine optimization (SEO) initiatives.
Lead cross‑functional teams responsible for digital strategy, user experience (UX), web development, content strategy, and digital innovation.
Partner with academic and administrative departments to identify opportunities for improving digital services and user engagement.
Leverage analytics, user research, and performance metrics to drive continuous improvement and data‑informed decision‑making.
Manage digital transformation initiatives from planning through implementation while ensuring alignment with business objectives.
Collaborate with Information Technology, Marketing, Communications, Enrollment Management, and other campus partners to support enterprise‑wide digital initiatives.
Develop policies, standards, and governance processes that support effective digital operations and long‑term sustainability.
Manage departmental budgets, vendor relationships, project priorities, and resource allocation.
Foster a culture of innovation, collaboration, continuous improvement, and customer‑focused service.
Stay informed of emerging technologies, digital trends, accessibility standards, and higher education best practices.
Perform other duties as assigned.
Qualifications

Education:

Bachelor’s degree in Marketing, Communications, Information Technology, Computer Science, Business, Digital Media, or a closely related field. Preferred: Master’s degree in a related discipline.
Required Experience:

Seven or more years of progressively responsible leadership experience in digital strategy, digital experience, web management, user experience, marketing technology, or related fields. Experience leading enterprise digital transformation initiatives; managing cross‑functional teams and large‑scale digital projects; developing digital governance frameworks, standards, and best practices; utilizing web analytics and performance metrics to inform strategic decisions; collaborating with executive leadership and diverse stakeholders.
Preferred Experience:

Experience in higher education or another large, complex organization; managing enterprise content management systems (CMS); experience with accessibility standards (WCAG), SEO, digital marketing technologies, and customer experience strategies.
Knowledge, Skills, and Abilities:

Strong leadership, strategic planning, and organizational management skills; demonstrated ability to lead multidisciplinary teams and influence organizational change; excellent project management and prioritization skills; strong understanding of user experience (UX), digital accessibility, content strategy, and web governance; experience with digital analytics platforms and performance reporting; excellent written, verbal, and presentation communication skills; ability to build collaborative relationships across technical and non‑technical teams; strong analytical and problem‑solving abilities; customer‑focused mindset with a commitment to continuous improvement; ability to manage multiple priorities in a fast‑paced environment while maintaining attention to detail.
Benefits

Competitive health and retirement benefits.
Generous paid leave: up to 18 days of paid leave in the first year (3 days granted upon hire and 15 days accrued), plus 9+ paid holidays.
Tuition coverage: 100% tuition coverage for one undergraduate and one graduate degree for the employee, discounted rates for spouse and dependent children up to age 26.
Retirement contributions: ERAU contributes 6% of base salary to a retirement plan and offers a 4% matching contribution—with no vesting period.
Personal leave: 15 days for non‑exempt employees or 18 days for exempt full‑time employees in the first year.
EEO Statement

Embry‑Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry‑Riddle makes employment decisions — including hiring, promotions, compensation, and other terms of employment — based on individual merit, qualifications, and abilities. Embry‑Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry‑Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school‑administered programs or activities.

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