Industry Marketing Manager

Industry Marketing Manager

Laserfiche is seeking an Industry Marketing Manager to serve as a trusted industry expert and strategic voice across our Financial Services and Manufacturing markets. In this highly visible role, you will shape industry narratives, influence go-to-market strategy, and elevate Laserfiche's position as a leader in intelligent content management and business process automation.
You will partner closely with Sales, Demand Generation, Product, and Marketing teams to support prospect discovery, account-based marketing (ABM) programs, and long-term nurturing strategies—while also contributing to product strategy through market insights and competitive intelligence. Although this role has a strong U.S. market focus, its impact is global, helping shape vertical strategy and messaging across all regions where Laserfiche operates.
Location:
Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA.
Remote work from home on Mondays and Fridays.
Ability to work flexible hours when needed to accommodate traveling for marketing events.
About the Role - Key Responsibilities:
Sales Support / Prospect Discovery:

Participating in early-stage prospect discovery calls to provide industry context, regulatory knowledge, and process expertise.
Coach sales teams on industry challenges, buying behaviors, and solution positioning.
Provide tailored industry narratives and discovery frameworks to support deal progression.
Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problems we are solving, by department, within key industries).

Thought Leadership & Industry Expertise:

Represent Laserfiche at industry conferences, panels, webinars, user groups, and partner events.
Serve as an internal and external spokesperson for Financial Services and Manufacturing.
Build relationships with industry associations, analysts, thought leaders, and influencers.

Demand Generation / ABM / Nurture Support:

Collaborate with the Demand Gen team to develop ABM campaign strategy, messaging, and content.
Support and validate targeted content (Blogs, emails) for nurture journeys aligned to industry pain points.
Analyze campaign performance and provide insights to optimize audience targeting and messaging.
Ensure messaging consistency across sales, marketing, product, and partner channels.

Market Research & Competitive Intelligence:

Translate industry trends into actionable insights for product roadmap and GTM strategy.
Maintain ongoing competitive landscape assessments for both sectors.
Research and analyze industry growth and challenges to develop business strategies and opportunities for specific sectors & industries.
Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities.

About You - Essential Qualifications:
3+ years' experience within Industry Marketing for top-of-funnel demand generation support, account-based marketing (ABM) and market research expertise for thought leadership and trend development.
Demonstrated ability to develop thought leadership content and articulate industry perspectives.
Strong public speaking and presentation skills with confidence engaging executive-level audiences.
Ability to translate complex industry trends into clear, actionable insights.
Excellent organizational, collaboration, and project management skills.
Strong problem-solving skills with the ability to work independently.
Proficiency with Microsoft Office tools; CRM familiarity preferred.
Bachelor's Degree
Experience working in Financial Services, Manufacturing Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.
The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate's geographic region, job-related knowledge, skills and years of experience amongst other factors. Perks & Benefits at a Glance:
Generous time off:

15 Days of Vacation
3 Floating Holidays
2 Paid Volunteer Days
9 Paid Holidays

Hybrid Work Environment
Free Parking: covered and EV charging stations
Various 401 (k) Investment Options and Generous Company Match
HMO and PPO Medical Care Options
Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time.

Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 34,000 organizations worldwide--including federal, state and local government agencies and Fortune 1000 companies--use Laserfiche software to streamline document, records and business process management. The conversion of paper documents into digital images provides fast retrieval, various search capabilities, reduction in storage error, and easy backup and disaster recovery solutions. Laserfiche is headquartered in Long Beach, California, with offices in Tyson's Corner, VA, Fort Lauderdale, FL, Toronto, Canada, Hong Kong, the UK, and Shanghai along with resellers all over the world. 

Laserfiche recruits top talent for sales, marketing, software engineering, technical consulting, and more!