Director of Marketing

Director of Marketing

Shape the Future of Multifamily Living

Compensation: $80k-$110k (Depending on Experience)

Are you a strategic marketing leader who thrives on driving growth, elevating brands, and creating meaningful customer experiences? This is an opportunity to lead marketing for a dynamic, fast-growing multifamily portfolio focused on delivering exceptional communities and resident experiences.

We are seeking a forward-thinking Director of Marketing to define and execute a high-impact marketing strategy that fuels occupancy, strengthens brand presence, and drives innovation across both stabilized communities and new lease-ups. This role is ideal for a leader who blends big-picture strategy with hands-on execution and brings both creativity and analytical rigor to their work.

Why This Role Stands Out
High-impact leadership role with direct influence on growth and brand strategy
Opportunity to transform and modernize a marketing platform
Fast-paced, entrepreneurial environment with strong leadership visibility
Ability to shape marketing strategy across an expanding portfolio
What You'll Do

Strategic Leadership & Growth

Develop and execute a comprehensive marketing strategy that drives traffic, leads, occupancy, and resident engagement
Champion brand evolution, ensuring a consistent, elevated experience across all channels and touchpoints
Partner with executive leadership to align marketing initiatives with overall business objectives and growth goals
Lead innovative initiatives that enhance customer acquisition and resident experience
Campaign Strategy & Performance

Design and implement integrated campaigns supporting lease-ups and stabilized communities
Analyze campaign performance, market trends, and customer insights to continuously optimize ROI
Translate data into actionable strategies that improve lead quality, conversion, and occupancy
Digital Marketing & Brand Execution

Oversee all digital channels including web strategy, paid media, email, and lead generation efforts
Ensure a best-in-class website experience with strong conversion performance
Direct agency and vendor relationships across:
SEO and paid search
Social media strategy
Online reputation management
Lead tracking and attribution
ILS platforms and digital advertising
Guide creative execution across digital, print, and on-site marketing (signage, leasing offices, models, etc.)
Lead seasonal and strategic campaigns designed to enhance visibility and demand
Cross-Functional Leadership

Partner closely with operations, leasing, and onsite teams to align marketing with community-level goals
Influence stakeholders across the organization and promote collaboration and accountability
Serve as a trusted marketing advisor to senior leadership
What You Bring

Core Strengths

Proven ability to lead, inspire, and influence cross-functional teams
Strategic thinker with a hands-on, roll-up-your-sleeves approach
Strong communicator with exceptional presentation and storytelling skills
Data-driven mindset with the ability to translate insights into action
Highly organized with strong project management capabilities
Creative, innovative, and passionate about impactful marketing
Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years of progressive experience in multifamily marketing
Demonstrated success driving both corporate branding and property-level marketing initiatives
Experience supporting lease-ups and stabilized assets
Strong expertise in digital marketing, lead generation, and marketing analytics
Experience with property management platforms (AppFolio preferred)
Familiarity with lead tracking and attribution systems
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Working knowledge of Google Analytics, WordPress, HTML, or similar tools preferred
Ideal Candidate Profile

You are a results-driven marketing leader who:

Has deep experience in multifamily or real estate marketing
Understands how to drive occupancy and build demand
Balances creativity with performance and analytics
Thrives in a fast-paced, growth-oriented environment
Enjoys building, optimizing, and leading marketing functions

BG Staffing is an Equal Opportunity Employer. We are committed to providing equal opportunities for employment to all qualified people, regardless of race, color, national origin, religion, sex, age, disability status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.

#ZIPDH

BG Staffing is an Equal Opportunity Employer. We are committed to providing equal opportunities for employment to all qualified people, regardless of race, color, national origin, religion, sex, age, disability status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law. BG Staffing uses artificial intelligence (AI) and other automated decision-support tools to assist in the recruiting and hiring process. See https://www.bgsf.com/ai-notice for more details.