Director of Sales

Director of Sales & Business Development
Job Overview
The Director of Sales & Business Development is senior leadership role responsible for driving pipeline creation, developing new relationships, and converting opportunities into revenue across priority verticals including retail, CPG, sports, lifestyle, and entertainment. Working closely with the Vice President of Sales, this role executes against broader sales strategies while leading day-to-day business development efforts, outbound outreach, and opportunity growth.

The ideal candidate is a proactive, consultative seller with agency experience and a strong understanding of experiential marketing, brand activations, and integrated campaigns. This person thrives on relationship-building, identifying growth opportunities, and helping brands connect with consumers through impactful experiences.

Responsibilities & Duties

Support the development and execution of the sales strategy, helping identify and pursue new business opportunities

Generate net-new pipeline through consistent outbound prospecting, networking and referrals

Build and maintain a portfolio of active opportunities, ensuring steady progression through the pipeline

Support negotiation and closing processes with new clients and partners

Develop new relationships from the ground up, converting prospects into qualified opportunities

Support high-value relationships with current clients, converting warm leads into long term partnerships

Stay informed on trends across experiential marketing, sponsorship activation and the retail, retail media and CPG ecosystem

Actively represent the agency in the market through events, outreach and industry engagement

Collaborate with internal teams and VP of Sales to develop tailored proposals and pitch materials

Partner cross-functionally with strategy and account teams to develop and implement sales initiatives

Measure and report on the effectiveness of sales activities and adjust strategies as needed

Maintain accurate pipeline tracking and reporting with CRM system

Requirements

Bachelor's degree in business, marketing, or related field

7+ years of sales and business development experience, ideally within an experiential, event, or integrated marketing agency

Proven track record of success in generating new business in a relationship driven environment

Strong understanding of experiential marketing and how brand experiences connect to broader marketing objectives

Strong network across retail, CPG, or sports & entertainment properties

Excellent negotiation and presentation skills

Strong analytical and strategic thinking skills

Ability to open doors, build trust, and navigate complex organizations

Demonstrated success managing multiple opportunities simultaneously in a fast-paced setting

Strong command of CRM tools and pipeline management best practices

Proven ability to generate and close new business in a consultative, relationship-driven environment

Excellent communication, presentation, and negotiation skills

Sales experience calling on Walmart and Sam's Club with a large network of CPG connections/relationships.

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