Jobtailor is seeking a strategic Digital Marketing Lead to own the regional go-to-market strategy for the U.S. and Canada, overseeing integrated media plans and cross-functional collaboration with Brand Marketing, Commercial, Ecommerce, Creative, Analytics, and Retail teams.
You will manage media budgets across Paid Social, Retail Media Networks, Programmatic, OTT, and OOH, partner with retailers on co-op investments, and drive measurement through MMM and performance analytics to maximize ROI.
#J-18808-Ljbffr
Director, Digital Media & Retail Activation
Jobtailor · New York, NY, USA ·
- Pay:
- 120.000 - 170.000
- Job type:
- Full Time