Director, E‑Commerce & Retail Media Strategy

• Own the end ‑ to ‑ end retail media strategy across priority retail partners with primary focus on Amazon, Chewy and specialty retailers.
• Manage planning, activation, optimization, and performance reporting for on ‑ site and off ‑ site retail media programs.
• Define investment strategy, budgets, and KPIs to maximize ROAS, sales lift, NTB and share of voice.
• Ensure best ‑ in ‑ class product detail pages (PDPs), including SEO, imagery, copy, A+ content, and brand store experiences.
• Build, lead, and mentor a high ‑ performing retail media and merchandising team.
Requirements
8–10+ years of experience in e ‑ commerce, retail media, digital merchandising, or digital marketing.
Proven experience managing retail media platforms across top eCommerce (specifically Amazon and Chewy).
Strong analytical skills with experience using retail media and e ‑ commerce performance data to drive decisions.
Experience in CPG, retail, or omnichannel environments with proven ability to drive growth.
Drive category and item ‑ level optimization using insights from consumer behavior and retailer analytics.
Collaborate closely with Sales, Marketing, Analytics, Brand, and Supply Chain teams to align strategies and execution.
Familiarity with digital shelf and analytics tools (e.g., Profitero, Nielsen IQ, Skai, Helium 10, etc).
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
retail media strategy
performance reporting
investment strategy
SEO
copywriting
data analysis
category optimization
item-level optimization
digital merchandising
digital marketing
Soft Skills
leadership
mentoring
collaboration
analytical skills
strategic thinking
communication
team building
problem solving
decision making
performance optimization

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