Head of Marketing

Head of Marketing (Confidential - Logistics SaaS Platform)

Location:

New York City (Hybrid - 2-3 days per week in office)

Reports to:

CEO

About the Company

We are supporting a

confidential, venture-backed logistics SaaS company

that is transforming how importers and logistics providers manage container operations across U.S. ports.

Their platform leverages

real-time data from terminals and carriers

to optimize operations, improve visibility, and eliminate millions of dollars in unnecessary fees. With a rapidly growing customer base across North America and a proven record of measurable ROI, the company is now entering its next phase of growth - expanding its go-to-market strategy and marketing maturity.

This is a

hands-on, product-driven organization

led by a dynamic leadership team with deep industry and analytics expertise. The culture values ownership, accountability, and collaboration, empowering each team member to make measurable impact.

About the Role

The company is seeking a

Head of Marketing

to help

design, execute, and refine the marketing growth engine .

This is a

strategic yet highly hands-on role , ideal for a marketer who enjoys building structure, running campaigns directly, and using data to drive tangible revenue outcomes.

You'll partner directly with the CEO to shape the company's go-to-market approach - translating strong product traction into a scalable, predictable marketing engine that connects brand, demand, and revenue.

Key Responsibilities
Develop and execute a

comprehensive marketing strategy

focused on pipeline generation, demand velocity, and revenue impact.
Run multi-channel programs across

digital, content, paid media, SEO, events, and partnerships .
Lead trade show and event strategy, ensuring measurable visibility and ROI.
Own

marketing automation and CRM systems

(HubSpot or similar) to ensure data accuracy, attribution, and funnel optimization.
Partner closely with

Sales and Product

to align messaging, campaigns, and go-to-market rhythm.
Build and manage campaign calendars, launch plans, and execution playbooks for repeatable results.
Track and analyze performance metrics to optimize programs and continuously improve ROI.
Ensure

brand consistency and storytelling quality

across all channels and materials.
Manage and mentor a small internal team and agency partners, fostering accountability and clarity in execution.
Qualifications

7-10 years of progressive

B2B marketing experience , ideally in SaaS, logistics technology, or supply-chain software.
Proven ability to

build and operate marketing programs tied directly to revenue .
Hands-on experience executing

integrated campaigns

(digital, content, and events) that produce measurable pipeline results.
Strong understanding of

marketing automation, CRM, and funnel analytics

(HubSpot, Salesforce, or similar).
Data-driven and creative, with the ability to convert insights into actionable plans.
Collaborative mindset - skilled at working cross-functionally with Sales, Product, and Executive teams.
Thrives in

fast-paced, growth-stage environments

that require flexibility and initiative.
Experience leading small, agile teams or agencies with clear ownership and accountability.
Success Metrics

Pipeline generated and influenced by marketing
Marketing Qualified Lead (MQL) volume and conversion
Campaign ROI and cost per acquisition
Sales enablement effectiveness and attribution visibility
Event and content-driven pipeline performance

Compensation

Includes

base salary, bonus, and equity

- commensurate with experience and scope of responsibility.