International Assistant Brand Manager

Overview
The Associate Brand Manager supports the Brand Director in developing the annual business strategy and marketing communications. The role plays a meaningful part in achieving brand P&L goals and influences cross‑functional partners to support brand building activities.

Responsibilities

Organizes regular updates with International markets (conference calls, emails, weekly updates) and communicates key decisions and assignments.

Communicates and coordinates with various departments (Marketing, Forecasting & Planning, Purchasing, R&D, and Web Marketing) to complete projects.

Assists in the development, implementation, and management of Country and Category Marketing Plans (including brand positioning, pricing, promotion, and advertising) for new and existing products.

Helps implement Marketing Plans, including promotion and advertising, for new and existing products.

Supports Social Media engagement of the market (promotion, giveaways, content creation, and brand positioning).

Develops a market strategy through data analysis, market needs, and company initiatives with the Market Web Site (online engagement, brand positioning, promotions, website analytics, advertising, and overall customer journey satisfaction).

Coordinates monthly/weekly meetings with various departments.

Assists the market with Product Project Plans and calendars for approved product concepts.

Creates Product Project Plans for new, restaged, and discontinued products and presents for review and approval.

Reviews and obtains approval for annual forecasts and pricing.

Reviews artwork for consistency of brand and product messaging and routes artwork for approval.

Provides or helps develop messaging for products and product categories.

Works with purchasing, R&D, and the international markets to complete product registration requirements.

Manages and reduces potential scrap costs resulting from product, packaging, and formula changes.

Organizes and manages cross‑functional project teams for assigned countries/categories, including activities such as product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing.

Qualifications

Two (2) or more years of previous experience in Product Management or equivalent.

Bachelor's Degree in Marketing, Business, Communications, or equivalent.

Detailed work and organizational skills.

Ability to analyze problems and create solutions.

Ability to work independently and follow through on projects.

Ability to maintain confidentiality of sensitive areas.

Excellent written and verbal communication skills.

Ability to work under stress.

Strong creativity skills.

Ability to analyze data.

Word processing and spreadsheet skills.

Skills with PowerBI and SQL, while not required, are strongly recommended.

General business skills.

Ability to perform the essential duties and responsibilities with efficiency and accuracy.

Ability to sit with intermittent walking.

Manual dexterity for duties such as stapling, collating, sorting, filing, typing, writing.

Ability to communicate (hearing & speech) with individuals in person and by telephone in a tactful and courteous manner.

Visual reading of reports, computer screens, etc.

Good math skills (addition, subtraction, multiplication, division).

Strong customer relation skills for conflict situations.

Key Competencies and Characteristics

Self‑motivation and sense of ownership and accountability.

Ability to analyze problems and create solutions.

Ability to work independently and professionally.

Good written and verbal communication skills.

Detailed work and organizational skills.

Ability to work under stress.

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