LRA PR is hiring: Publicist in Washington

Company Description
LRA PR is a storytelling-focused public relations agency that builds distinctive voices for brands and helps innovative creators gain the visibility they deserve. The team shares a passion for food, travel, and the creative ideas that influence how people live, work, and experience the world. Since its founding in 1982, LRA PR has grown from serving hotels and restaurants to representing clients across travel and tourism, retail, health and fitness, large-scale consumer events, associations, and non-profits. The agency collaborates closely with each client to develop tailored strategies that meet specific goals and has a strong track record of delivering successful results.

Role Description
The Publicist role at LRA PR is a full‑time position based in Washington, DC. This role involves developing and executing media strategies, crafting compelling pitches, and securing coverage across print, digital, broadcast, and social platforms. The Publicist will cultivate and maintain relationships with journalists, influencers, and industry partners, while managing press outreach, media lists, and editorial calendars. Day‑to‑day responsibilities include writing press materials, coordinating interviews and media opportunities, supporting client events and activations, monitoring media trends, and preparing client reports. The Publicist will collaborate with internal teams and clients to ensure consistent brand messaging and effective storytelling across all PR activities.

Qualifications

Strong writing, editing, and proofreading skills, with the ability to craft clear, engaging press releases, pitches, and other PR materials.

Experience in media relations, including building and maintaining relationships with reporters, editors, and influencers in relevant industries.

Skills in developing PR strategies and campaigns, including planning, execution, and measurement of results.

Ability to manage multiple projects, deadlines, and priorities in a fast‑paced agency environment.

Familiarity with social media platforms and digital storytelling, including integrating PR efforts with online and social strategies.

Strong interpersonal and communication skills, with a collaborative approach to working with clients and internal teams.

Attention to detail and organizational skills for managing media lists, tracking coverage, and preparing reports.

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field, or equivalent relevant experience.

Previous agency or in‑house PR experience in sectors such as hospitality, travel, lifestyle, or consumer brands is preferred.

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