Social Media Manager

About The Role
The role drives the brand's organic social media strategy, translating complex technology concepts into engaging, highly-shareable campaigns across Twitter/X, LinkedIn, YouTube, and emerging channels. This position sits within the growth marketing team and is responsible for scaling a global community of developers, creators, and technology buyers.

This role acts as the primary voice of the brand on social channels, bridging the gap between product updates and community engagement. By developing distinct narrative arcs, producing original visual content, and managing real-time conversations, this position plays a critical part in building category authority and driving inbound traffic.

Key Responsibilities

Develop and execute a comprehensive organic social media calendar mapped to product launches, company news, and industry trends

Produce high-quality creative assets, including short-form video (TikTok/Reels), infographics, and written threads, utilizing tools like Figma, Canva, and Adobe Creative Suite

Monitor social media channels daily, engaging with community members, answering inquiries, and fostering active discussions around key product themes

Establish and track core performance KPIs (reach, engagement, referral traffic, and sentiment) using Sprout Social, Google Analytics 4, and native channel dashboards

Collaborate with product, engineering, and executive teams to ghostwrite thought leadership content and technical summaries for LinkedIn and Twitter/X

Stay ahead of emerging social media trends, algorithm shifts, and competitive dynamics to rapidly test new content formats and distribution strategies

What We Are Looking For

3-6 years of experience managing professional social media channels for a B2B SaaS or developer-focused technology company

Proven track record of growing organic social channels and building highly engaged communities

Strong copywriting and editorial skills with the ability to translate technical or complex subject matter into accessible, punchy content

Hands-on experience with social media management platforms (e.g., Sprout Social, Hootsuite) and analytics software (e.g., GA4)

Portfolio demonstrating creative execution, including short-form video production, graphic design, or high-performing written threads

Bonus: Experience with basic video editing, developer community engagement, or working with developer relations teams

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