Creative Director, Digital Product

Creative Director, Digital Product
At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Our values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. They remind us why we’re here and fuel everything we do. Our pursuit of better begins with innovation and with our team’s mission of being the best. Join us for the freedom to go further – no matter your role – to develop, deliver, and sell state‑of‑the‑art products and digital tools that help top performers excel.

Purpose of Role
The Creative Director, Digital Experience leads the creative digital product side of Under Armour’s omnichannel experience. This role partners with internal and external teams to execute the brand’s storytelling vision, reports to the Head of Global Brand Experience, and sets strategy, design, and guidelines for branded programs across UA.com, the UA mobile app, digital media, and retail channels. The Creative Director also creatively leads customization, personalization, and loyalty initiatives, driving an engaging omnichannel experience and serving as the key stakeholder connecting digital creative across the UA ecosystem.

Your Impact

Direct and inspire an omni‑mindful team of art directors, designers, and writers to maximize and evolve UA’s digital experience with the athlete in mind.

Drive consumer‑centric, brand‑elevating, engaging creative from concept through high‑quality output.

Balance brand stewardship and commercial needs, achieving quality work that meets goals while standing out distinctly in the industry.

Collaborate with brand creatives, marketing, CI, CX, UX/UI to create impactful content and purposeful experiences.

Partner with UX and retail to lead a UA‑wide digital design system.

Develop positive working relationships globally, regionally, and cross‑functionally.

Mentor team members to grow into the best creative selves.

Contribute to creative culture and continually refine processes.

Stay current with cultural landscapes, trends, and technologies for relevance and innovation.

Qualifications

Bachelor’s degree in Art or a related field or Master’s degree, with typically 12 or 10 years of relevant experience, respectively, or 16 years of experience without a degree.

6+ years of management experience or equivalent as a subject‑matter lead or expert in the area of expertise.

Extensive experience leading omni‑channel campaign development.

Minimum 5 years as a proven team leader in the digital space.

Expertise with Adobe Creative Suite, Figma, and AI tools.

Proven experience with User Experience design (UX, interaction, motion, technology, and usability).

Success in fast‑paced, growth environments involving time‑sensitive, complex projects.

Passion for sport, an understanding of athlete mindset, and a winning attitude.

Creative, curious, experimental design chops with command of visual systems and digital technology.

Strategic thinker who leverages data to make informed decisions and understands the Omni‑Channel ecosystem and customer journeys.

Excellent communicator who navigates ambiguity and engages in honest, direct discussions.

Pro‑active natural leader who leads by example yet is not afraid to roll up sleeves.

Understanding of global relations and regional nuance.

Creative genius and passion for solving problems artfully.

Digital guru blending art, commerce, and technology.

Strong influencing and negotiating skills, especially leading and inspiring creatives.

Ability to rapid‑prototype and visualize thinking in real time.

Ability to direct and manage multiple creative teams and agencies.

Workplace Location

Location:

Must reside within commuting distance of our Baltimore, MD HQ office.

Work Schedule:

Hybrid – 4 days in‑office per week.

Travel:

5–10% of the year.

Sponsorship Eligibility:

UA does not offer sponsorship for employment‑based work authorization for this position at this time.

Relocation

Relocation support considered.

Base Compensation
US $155,000–$200,000 per year. Most new hires fall within this range and have the opportunity to earn more over time. Base salary is one component of our competitive Total Rewards package.

Benefits & Perks

Paid UA Give Back Volunteer Days.

Under Armour merchandise discounts.

Competitive 401(k) plan matching.

Maternity and parental leave for eligible and FMLA‑eligible teammates.

Health & fitness benefits, discounts, and resources promoting physical activity and overall well‑being.

Our Commitment to Equal Opportunity
At Under Armour, we provide an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity or expression, genetic information, military and veteran status, family or paternal status, and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing wide background diversity. If a reasonable accommodation is needed to participate in the application or interview process, please contact our Human Resources team at candidateaccommodations@underarmour.com.

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