Social Media Coordinator

Episcopal Health Services Inc. (EHS) is a health system located on the Rockaway Peninsula in Queens, New York. EHS provides inpatient, outpatient, and emergency care to the diverse populations of the Rockaways, Five Towns, South Nassau, and beyond. The system offers comprehensive preventive, diagnostic, and rehabilitative services to people of all faiths.
St. John’s Episcopal Hospital is accredited by The Joint Commission’s Health Facilities Accreditation Program and is approved by the New York State Department of Health. The hospital is a recipient of the Gold-Plus Get with the Guidelines®-Stroke Quality Achievement Award and the Gold-Plus Get with the Guidelines®-Heart Failure Quality Achievement Award from the American Heart Association. Additionally, St. John's is proud to be redesignated as a Baby-Friendly® Hospital by Baby-Friendly USA – the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States.
Job Summary

The Social Media Coordinator is an exciting new role and opportunity for a creative individual to support the EHS brand and strategic initiatives. This individual will be responsible for photography, videography, editing, managing the social media channels and tracking KPI’s and metrics. Key skills include strong communication, content creation, audience instincts, team player and a deep understanding of all social media platforms.
Responsibilities

On-site photography and videography
Editing photos and videos
Strong content creation ability
Understanding KPI’s and defining them specifically for social media
Collaborating with designers or copywriters to optimize branding and calls to action
Posting to and monitoring all social media channels
Tracking the performance of organic and paid campaigns
Staying abreast of social media technologies
Tracking audience engagement and KPI’s
Training interested marketing liaisons in various departments on best practices
Requirements

Bachelor's Degree required
Prior social media experience (2-3 years), preferrable in healthcare or related field
High level of knowledge of, and experience with all social media channels
Ability to track and report metrics and KPI’s for campaigns
Experience with Meltwater or other media monitoring solution a bonus

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