Commercial Channel Manager

Who is Swire Coca-Cola?
We are a family‑owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca‑Cola in North America and distribute more than 50 beverage brands and flavors, creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca‑Cola and belong to a community of dedicated team members who think big and believe in winning together.

Job Details
Job Level: 6

Why you’ll love working at Swire Coca‑Cola
Swire Coca‑Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well‑being.

Benefits

Health coverage (3 medical options, dental and vision) 401(k) Retirement Plan w/company match

Health Savings Accounts w/company match

FREE virtual primary care, acute care and physical therapy

FREE Employee Assistance Program

Company paid vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time

Discounted & free product

Tuition reimbursement

Opportunities for career advancement

In addition to health benefits, Swire Coca‑Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.

What does a Manager, Commercial Channel FSOP do at Swire Coca‑Cola?
This person will drive the development and execution of brand and marketing programs within the FSOP channel of business, while also supporting key presence properties and asset partners throughout Swire's territory. Responsible for planning and communicating the annual, trimester, and monthly channel plans with detailed "Look of Success" execution guidelines. Coaches and mentors Marketing Asset Activation associates to ensure all major assets and contractual marketing commitments are fulfilled.

Responsibilities

Manages asset relationships and directs and supports Marketing Asset Managers in all division asset related activation work

Supports the development of annual asset plan and inventory utilization

Coordinates use of assets and inventory in region promotions

Understands all asset contractual details

Works with asset acquisition team to support deal valuation

Develops creative materials for all channel and market activation

Creates marketing asset in‑venue consumer activation materials (coupons, sweeps, coordination, etc.)

Optimizes asset inventory to drive business results (packaging wraps, labels, insertions, etc.)

Develops region‑specific consumer, channel and customer messaging and materials to support activation for all FSOP channels, community plans and programs – including customer‑specific POS concepts and marketing asset activation materials for dealer loaders/premiums

Builds capability with all Division and Sales Center associates, including the Commercial, Sales and Ops teams, in utilizing activation tools (SharePoint, OneDrive, the Coca‑Cola Advantage deck & supports FSOP Bootcamp training sessions)

Protects brand standards and trademark integrity

Leads activation for "Leadership Markets"

Provides creative materials and account acquisition support

Manages media (tags, scripts, print ads, program ads, rules)

Performs other duties as assigned

Requirements

High School Diploma (or GED) with some college and relevant experience required

Bachelor's Degree in Business, Marketing, or Communications preferred

2+ years direct sales experience required

4+ years experience in business marketing or communications role required

6+ years general work experience required

2+ years experience in a management role (managing direct reports) preferred

Knowledge of channel strategy

Knowledge of key consumption occasions, shopper messaging, and methods of activation, and ability to localize for customers

Proven track record of achieving sustainable results

Proficient knowledge of Microsoft Office (PowerPoint, Excel, Word) as well as SharePoint

Budget responsibility and management

Knowledge in consumer/shopper insights and trends

Experience calling on customers (Retail or FSOP), building and executing plans, and closing the sale

Knowledge of brand strategy and application across channels, including local marketing

Come and join our Sparkling team!
Due to the nature of our work and to help maintain a safe workplace for our employees and customers, after a candidate receives a conditional offer of employment, they will be required to complete pre‑employment screening. This includes a criminal background check, drug screening, and for certain roles, a motor vehicle record review.

Screening results are evaluated based on several factors, including the nature and severity of an offense, how much time has passed, the relevance to the position, patterns of repeated offenses, and driving history for roles that require operating a vehicle.

All results are reviewed fairly and in accordance with applicable state and federal laws, including the Fair Credit Reporting Act.

Swire Coca‑Cola is an equal employment opportunity and affirmative action employer that participates in the E‑Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca‑Cola does not sponsor applicants for work visas.

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