Associate Manager Retail Media Performance, Target & Club

Job Purpose

The Associate Manager, Retail Media Performance – Target & Club, is responsible for end‑to‑end retail media strategy, activation and performance optimization to drive Unilever Personal Care growth at Target. This role sits within the Personal Care Retail Marketing Team and partners closely with WPP Unite, Retail Media Networks and cross‑functional stakeholders to deliver data‑driven, performance‑led outcomes across Unilever’s retail media investment.
Responsibilities

Lead retail media and search strategy, execution and ongoing optimization for Unilever personal care across Target & Club customers.
Ensure strong stakeholder alignment across strategic planning, in‑flight optimization and post‑campaign learning.
Develop and optimize retail media plans that drive incremental sales and category growth.
Partner with analytics and agency teams to monitor performance signals, identify optimization opportunities and dynamically shift investment to maximize growth.
Lead competitive tracking and category performance analysis to inform optimization and future planning.
Serve as the primary day‑to‑day partner to WPP Unite, providing clear direction, feedback and strategic guidance across planning, activation and reporting.
Collaborate closely with National Media, Retail Marketing and Brand teams to ensure retailer plans are fully integrated into broader end‑to‑end initiatives.
Share retail media and marketing best practices, learnings and playbooks across the organization to strengthen overall retail media capability.
Build and maintain strong working relationships with Retail Media Networks to unlock platform capabilities and performance opportunities.
Translate retail specific insights, signals and tools into actionable media strategies.
Lead clear and concise performance reporting for brands and cross‑functional stakeholders, translating complex data into actionable insights and recommendations.
Contribute to post‑campaign learning agendas, ensuring insights are embedded into future briefs, planning and investment decisions.
Qualifications

Bachelor’s degree.
3 to 5 years of proven experience in retail marketing, media and search strategy, with direct Target/Roundel experience strongly preferred.
Demonstrated ability to manage media performance end‑to‑end, from planning through optimization and reporting, within a complex cross‑functional ecosystem.
Strong analytical and performance optimization skills, with comfort leveraging multiple data sources to inform real‑time decision making.
Strong collaborator, ability to lead agency partners and influence cross‑functional teams.
Compensation and Benefits

Pay range: $88,600 to $133,000. The position is bonus eligible.
Unilever employees are eligible to participate in our benefits plan, including health insurance (prescription drug, dental and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, and access to numerous voluntary benefits.
Equal Opportunity Employer

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. Further information about rights, verification and accommodations is available on request.

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