Middle Cyprus, Georgia, Poland, Portugal, Romania, Serbia, Ukraine Media Buyer

Middle Cyprus, Georgia, Poland, Portugal, Romania, Serbia, Ukraine, Remote.

Qualifications

2+ years of successful proven experience with Facebook in the Betting

Ability to effectively manage large advertising Budgets

Availability of successful cases in the betting niche in the CIS/Latam markets

Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)

A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods)

Ability to moderate creatives and links on the previously mentioned platforms

Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)

Ability to collect test results (advertising), draw conclusions and suggestions for further actions

Ability to analyze and optimize your advertising campaigns to achieve specified KPIs

Experience in А/B testing

Experience with a lot of traffic, ability to work with a large array of information

English B1 and above

Will be plus

Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc)

Soft Skills

High level of structure and responsibility

Strong analytical mindset

Stress resistance

Calm character

Adequacy and purposefulness

Ability to multitask

Ability to form work requests

Responsibilities

Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product

Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results

Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation

Setting the Terms of Reference for the necessary promotional materials

Together with the team, the formation of media strategies, calculation of the KPI funnel

Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them

Regular reporting on performance and profit

Market and Competitor Analysis

Planning and calculation of Traffic Streams

Benefits

An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more

Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed

Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day

Modern corporate equipment based on macOS or Windows and additional equipment are provided

Paid vacations, sick leave, personal events days, days off

Referral program – enjoy cooperation with your colleagues and get the bonus

Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences

Rewards program for mentoring and coaching colleagues

Free internal English courses

Yoga classes to help you stay active and energized

In-house Travel Service

Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays

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