Brand Strategy Lead Storytelling & Growth

• Build and evolve the long-term brand strategy for Member’s Mark
• Within your first 90 days, assess the current state of the brand across digital and physical touchpoints and define a clear, insight-driven point of view on where to focus to strengthen differentiation and member trust
• Develop and refine brand positioning and messaging, ensuring it is relevant, compelling, and consistently expressed across categories and channels
• Create scalable storytelling frameworks that elevate the brand
• Build and operationalize brand narratives and content standards that enable consistent, premium storytelling across teams—marketing, digital, and product development. Ensure every member-facing touchpoint reflects a cohesive and differentiated brand experience
• Lead with insight and analytics to continuously improve performance
• Use data to diagnose performance gaps, uncover opportunities, and refine brand strategies and storytelling
• Translate insights into clear actions that improve both brand equity and business outcomes
• Drive cross-functional alignment and execution at scale
• Partner across Marketing, Merchandising, Site, and Creative teams to ensure brand strategy is clearly understood and effectively executed
• Lead initiatives that improve how Member’s Mark is represented across campaigns, launches, and always-on experiences
• Ensure brand consistency and quality across all executions
• Review and guide creative output to ensure it aligns with brand standards and delivers against the intended strategy
• Elevate thinking from individual assets to cohesive, end-to-end brand experiences
• Champion operational excellence and speed
• Improve ways of working to enable faster, more consistent execution across teams
• Manage multiple high-impact initiatives, balancing long-term brand building with near-term business priorities
Requirements
Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area.
Microsoft Office - Excel, Vendor Management, Working on cross-functional teams or projects
Masters: Business Administration
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
brand strategy
brand positioning
storytelling frameworks
data analysis
performance improvement
creative briefs
brand management
marketing
cross-functional alignment
operational excellence
Soft Skills
insight-driven
communication
leadership
collaboration
strategic thinking
problem-solving
project management
creativity
adaptability
analytical thinking
Certifications & Qualifications
Bachelor’s degree
Master’s in Business Administration

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