Brand Social Media & Content Coordinator

Job Title: Brand Social Media & Content Coordinator
Department and Location: Admin - Marketing, Grand Rapids
Position Vision:
The Brand Social & Content Coordinator is the voice and visual presence of Gazelle Sports across organic social media and community storytelling. This is a creative, community-facing role for someone who loves capturing the Gazelle Sports landscape—at our stores, at events, on group runs—and turning those moments into content that feels real. This person owns day-to-day content capture, copy, and organic social publishing, and builds the influencer and community relationships that extend our brand reach beyond paid channels.

Position Expectations:
Social Media and Content

Develop and execute the organic social media strategy for Gazelle Sports across Instagram, Facebook, and emerging platforms in alignment with thematic content and goals

Develop and execute the content calendar for organic social, coordinating timing with the broader marketing calendar

Write copy for all organic social posts, adhering to the Gazelle Sports brand voice with authenticity and consistency

Capture day‑to‑day photo and video content at store locations, events, group runs, and community activations

Edit and produce short‑form video content (Reels, Stories, etc.) for social platforms

Monitor and regularly report social performance metrics and share regular insights with the team

Stay current on social media trends, platform updates, and relevant cultural moments in the running and active lifestyle space

Community Newsletter

Coordinate, create and deploy the store market community‑facing monthly newsletter

Develop story angles that reflect Gazelle Sports’ community roots: local runners, events, store team members, brand partners, and brand differentiating products

Maintain a consistent publishing cadence aligned to the marketing calendar

Influencer and Community Relationships

Identify, cultivate, and manage relationships with a diversity of local influencers, run club leaders, and community ambassadors

Coordinate product seeding, event invitations, and co‑created content within approved budget guidelines

Track influencer content performance and report on relationship ROI

Represent Gazelle Sports authentically in the local running and wellness community

Store and Event Support

Serve as the marketing liaison between store teams and the marketing department—capturing store stories, staff moments, and local content

Provide on‑site content capture at Gazelle Sports signature events (She Runs GR, etc.)

Support event marketing through social promotion before, during, and after each event

Travel to all Gazelle Sports retail locations for content capture on a regular cadence

Position Requirements:

Strong writing skills with an ability to tailor messaging to a target audience, while maintaining brand voice and tone

Proficient in social media publishing and scheduling tools, i.e. Meta Business

Comfortable behind a camera—capturing photo and video content in real environments, not just studio settings

Basic photo and video editing skills (Adobe suite, Canva, CapCut, or equivalent)

Highly organized with the ability to manage a publishing calendar across multiple channels

Collaborative and comfortable working across store teams, vendors, and community partners

Willingness to engage in and support Gazelle Sports company‑wide initiatives

Preferred Skills and Experience:

Experience managing organic social for a retail, lifestyle, or community‑driven brand

Deep personal connection to the running community and/or active lifestyle

Experience with influencer or ambassador program coordination

Familiarity with social analytics tools

Experience in specialty retail or local brand marketing

Other Requirements:

Regular travel to all Gazelle Sports store locations required

Some evenings and weekends required (events, group runs, activations)

Workspace share between the Grand Rapids Distribution Center and the Grand Rapids 28th St retail store

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