Founding Product Marketing Manager

Recently valued at $1B valuation, an end-to-end AI accounting company is looking for a Founding Product Marketing Manager to define and lead their go-to market strategy.

To note, this role is an on-site role in Flatiron in NYC!

Responsibilities

Define the voice, positioning, and go-to-market strategy for the company and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.

Develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs.

Partner closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster.

Combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.

Own competitive intelligence and collaborating with product teams to launch new features.

Drive external storytelling and lead thought leadership by publishing the insights and frameworks.

Define how AI is transforming accounting workflows and making the company synonymous with the future of the industry.

Qualifications

4–10 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus).

Proven ability to simplify complex technical workflows into clear, value-driven propositions.

Ability to toggle seamlessly between high-level GTM strategy and hands-on execution.

Have built marketing functions and processes from scratch in a fast-paced environment.

Interest in how AI and technology are reshaping professional work and the future of the accounting industry.

Experience supporting sales teams as they navigate complex enterprise accounts.

Track record of launching products to both service-based firms (B2B2B) and corporate buyers.

Previous experience writing or speaking on technology, AI, or the future of work.

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