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Luxury Real Estate Marketing Coordinator

Andersen Group Realty · Winchester, MA, USA ·

Pay:
55.000 - 75.000
Job type:
Full Time

SCOPE OF RESPONSIBILITY
Design and execute Just Listed and Just Sold campaigns across print, social, and email. Coordinate collateral delivery and post scheduling in alignment with the marketing calendar and Listing Coordination.

Social Media Execution
Execute approved content across Instagram, Facebook, and LinkedIn. Schedule and publish posts aligned to active listings, market activity, and team events. Captions, visuals, and timing must meet brand standards on every post.

Email Marketing
Build and deploy targeted campaigns via Mailchimp to segmented audiences. Maintain list hygiene, segmentation accuracy, and CAN‑SPAM compliance. Own database communications for listings, past client remarketing, and market updates.

Collateral Production
Produce buyer and seller guides, bio cards, open house materials, and direct mail pieces. Prepare print‑ready files meeting vendor specs: bleed, resolution, and color profile. Manage vendor coordination and delivery tracking.

Asset & Calendar Management
Maintain Canva master templates with no off‑brand deviations. Keep the asset library current across Canva and Google Drive. Own and maintain the AGR marketing calendar, ensuring listings, campaigns, and events are executed on schedule.

Event Marketing
Coordinate promotion timelines for client, community, and team events across email, social, and print. Execute pre‑event and post‑event marketing as assigned. On‑site support required for select events.

Analytics & Reporting
Pull and summarize performance reports from Mailchimp and social platforms. Flag performance trends and delivery issues to the Director of Operations.

WHAT YOU BRING
Required

2+ years in a marketing production, graphic design, or digital marketing role

Personable and professional — occasional client-facing interaction required

Strong creative eye — visual consistency and brand judgment across all asset types

Advanced Canva proficiency — template management, brand consistency, print-ready file prep

Experience with Mailchimp or an equivalent email marketing platform

Strong command of Google Workspace: Docs, Sheets, Drive

Direct mail and print production experience — file prep, vendor coordination, delivery tracking

Excellent copywriting and proofreading skills — every caption, email, and collateral piece reflects the AGR brand

Social media execution experience across Instagram, Facebook, and LinkedIn

Basic video editing and short-form content capability (Reels, social video)

Analytics reporting — Mailchimp and social platforms

Self-directed — you manage your own deadlines without hand-holding

Preferred

Adobe Creative Suite: Illustrator, Photoshop, or InDesign

WordPress experience — content publishing and basic page management

Social media scheduling platform experience — Later, Hootsuite, Buffer, or equivalent

Follow Up Boss (FUB) or comparable CRM platform experience

SEO fundamentals and AI content tagging

Real estate industry experience or transaction cycle familiarity

Flexibility to adapt to evolving priorities in a fast-paced environment — this team moves quickly and the right candidate thrives in that

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