Copy Manager, In-House Agency job at Farmers Insurance in Los Angeles, CA

Title: Copy Manager, In-House Agency
Location: Los Angeles, United States
Job Description:
We are Farmers – where ambition meets opportunity.
At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.
Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.
Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )
Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.
About the role

We’re building a strong, modern in‑house agency, and we’re looking for a Copy Manager who can help lead that evolution. This is not a traditional copy role. It’s a hands‑on creative leadership position responsible for elevating the quality, consistency, and performance of copy across the full customer experience, from brand campaigns to lifecycle communications. You’ll lead a team of writers, shape creative direction, and partner closely with marketing, brand, product, legal, and compliance stakeholders to deliver work that is strategic, scalable, and effective.
The ideal candidate brings strong conceptual thinking, proven people leadership, sharp writing and editing skills, and experience operating in high‑volume, regulated, or complex environments.
What you’ll do

Lead Creative Direction and Execution

Own creative direction for copy across marketing and customer communications
Drive concept development for integrated campaigns and lifecycle programs
Help ensure the work balances brand voice, clarity, compliance needs, and performance goals
Stay hands‑on by reviewing, editing, and improving copy across channels
Raise the quality of everyday communications as well as larger campaign work
Manage and Develop a High-Performing Team

Lead, coach, and develop a team of copywriters
Set a high bar for creative quality, clarity, and consistency
Provide clear, actionable feedback and mentorship
Build a culture of accountability, collaboration, and continuous improvement
Help writers grow while keeping the team focused on business priorities and deadlines
Partner Across the Business

Act as a trusted partner to marketing, brand, product, legal, compliance, and other stakeholders
Translate business goals into strong creative approaches
Lead presentations, sell ideas, and influence decision‑making
Navigate feedback from multiple stakeholders while protecting the quality and clarity of the work
Help teams solve creative challenges within real‑world constraints
Drive Systems, Scale, and Quality

Improve how copy is developed, reviewed, and delivered across the organization
Help build scalable frameworks for high‑volume creative production
Ensure consistency in voice, tone, and messaging across customer touchpoints
Support structured workflows without making the work feel formulaic
Manage external agencies and freelancers as needed
Connect Creative to Performance

Evaluate copy effectiveness using performance data and insights
Apply learnings to improve engagement, clarity, and outcomes
Partner with marketing and analytics teams to support testing and optimization
Use performance feedback to strengthen both individual pieces of copy and broader messaging systems
What we’re looking for

7+ years of copywriting experience, including team leadership
Creative experience across brand, performance, social and email
Experience working in an in‑house agency, large brand, or agency environment
Proven ability to lead concept development and integrated campaigns
Experience writing across email, lifecycle/CRM, digital, customer communications, and marketing channels
Experience operating in high‑volume, fast‑paced, regulated, or complex environments
Leadership and Creative Strength

A strong portfolio demonstrating conceptual thinking, campaign development, and clear, compelling writing across channels
Proven experience managing, coaching, and developing writers
Ability to balance big‑picture creative thinking with day‑to‑day execution
Strong editing skills and a clear point of view on voice, tone, messaging, and quality
Comfort moving between brand‑level creative work and practical customer communications
Systems and Performance Mindset

Experience scaling content operations while maintaining quality
Comfortable working within structured workflows and improving them
Understanding of performance metrics, testing, and optimization
Ability to use data and insights without losing sight of craft
Familiarity with AI optimization and emerging tools that can improve speed, consistency, or creative effectiveness
Collaboration and Communication

Strong stakeholder management and presentation skills
Ability to influence across cross‑functional teams
Experience working with legal and compliance partners is a plus
Clear communication style and the ability to explain creative decisions in business terms
Why this role matters

This role is critical to how we show up to our customers every day. You’ll help ensure that everything we say across campaigns, emails, digital experiences, and customer communications is clear, consistent, aligned with our brand, and connected to measurable business outcomes.
What Success Looks Like

A strong, consistent brand voice across customer touchpoints
High‑performing copy across marketing and lifecycle channels
A scalable, efficient copy production model
Good collaboration between creative, marketing, product, legal, and compliance teams
A team of writers who are growing, engaged, and delivering their best work
You Might Be a Great Fit If You

Have led writers but still love being close to the work
Can move between brand campaigns and transactional messaging with ease
See constraints, including compliance or complexity, as creative challenges
Are comfortable managing high volumes of work without sacrificing quality
Care as much about performance as you do about craft
Education Requirements

High School Diploma or equivalent required. Bachelor’s degree in a relevant field preferred.
Physical Actions

Job is performed in‑person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate‑controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co‑workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.
Benefits

Competitive salary commensurate with experience, qualifications and location.
Salary ranges:

CA Only: $115,275 - $196,130
CO Only: $108,375 - $169,070
HI/IL/MN/VT Only: $108,375 - $181,060
MA Only: $108,375 - $181,060
MD Only: $108,375 - $181,060
DC/NJ/NY/OH Only: $108,375 - $196,130
Albany County, NY/Cleveland, OH: $115,275 - $169,070
WA Only: $108,375 - $205,750

Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical, Dental, Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance
Anticipated Application Deadline

We typically close open positions within 8 to 21 days after posting.
Equal Opportunity Employer

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran’s status, or any other basis protected by applicable discrimination laws.

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