Marketing Manager

Job Description: Ardenland Marketing Director
General Job Description
We’re looking for someone eager to be our Marketing Director/Content Creator. This is an integral, full‑time, in‑person role here at Ardenland, a concert promotion company based in Jackson, Mississippi. You will lead marketing efforts for all ardenland produced events. Ardenland produces hundreds of concerts throughout Mississippi, operates and books multiple venues throughout the state, and produces multiple festivals throughout the South. Ideally looking for a music industry professional with experience in marketing, customer relationship management, and data analysis. If you are a creative, ambitious, and agile individual able to balance competing priorities and tasks, all while embracing and fostering a culture of feedback to improve oneself and others then we welcome hearing from you.

Marketing Director Responsibilities

Manage all ardenland event and concert marketing, including social media accounts (META/TikTok), press releases and email blasts (Mailchimp)

Responsible for radio, TV, print and social media advertising

Keep websites (Squarespace, Wordpress) up to date, including event calendar, concerts, press, blogs, etc.

Provide monthly analytics on Website, Meta, Google, and Mailchimp for each venue/festival

Create an annual marketing strategy for each venue yearly adjusted from the previous year's analytics

Develop and maintain marketing to showcase ardenland as a premier concert promotion company in Mississippi and throughout the southeast

Develop and maintain a brand and “voice” for each venue/event/festival and stay consistent throughout all marketing

Design posters, rack cards, print ads and other necessary material

Develop, manage and promote merchandise

Communicate marketing strategy with tour managers and localize all press assets

Establish and maintain a Street Team

Event project budget tracking

Support and highlight our sponsors and clients

Necessary Qualifications

Ability to handle interruptions, maintain focus on tasks, and produce timely, accurate work with a positive and professional attitude

Ability to multi-task in an extremely fast-paced environment

Ability to work as part of a team

Ability to write copy for and send out press releases

Efficient in Adobe Creative Suite

Efficient in Meta Business Suite

Experience with Canva

Experience with Squarespace & Wordpress

Experience with Mailchimp

Knowledge of Microsoft Office, Excel, Google Suites, DropBox

Preferred Qualifications

Experience and/or interest in the live music industry

In-depth and diverse knowledge of music

Ability to listen and follow directions

Creative self-starter with an ability to think outside the box

Excellent project management and organizational skills

Ability and willingness to work evenings, weekends, and flextime when necessary.

Ability and willingness to travel (car and/or plane)

A demonstrated ability to manage multiple projects in an organized manner that involves a variety of clients/partners and many moving parts

Desire and ability to engage in discussions at the workplace, including but not limited to engaging in training, workshops, and critical discussions for how we can better serve each other and our community

Represent the mission, values, and philosophy to staff, community partners, and the public by modeling and implementing values of equity and inclusion in decision-making and daily work

Tech-savvy

Know how or willing to learn how to have fun at your job

The Job
Full‑time based on 40 hours per week (although events and clients’ need can sometimes extend beyond this) We offer paid holidays, sick days, vacation days after 60+ days of employment.

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