B2B Marketing Manager

Job Summary
We are seeking a performance‑driven senior marketing leader to serve as our Head of B2B Growth and Partner Marketing. This leader will own end‑to‑end B2B demand generation, partner marketing, and revenue acceleration—including leading go‑to‑market strategies to enter and scale new markets and partner segments. Operating at the intersection of Marketing, Sales, Product, and P&L leadership, this role ensures tight alignment between growth strategy and business outcomes. The ideal candidate brings a modern, data‑driven approach to growth marketing with deep experience in account‑based marketing (ABM), AI‑first B2B growth, complex partner ecosystems, and scaling into new markets within regulated industries such as financial services, insurance, or banking.

Location: Telecommute. Candidates must live within driving distance of Madison, WI for quarterly onsite work.

Job Type: Contract to Perm. Salary: $85 – 120 per hour. Work Hours: 9am to 5pm. Education: Bachelor's degree.

Responsibilities
Job Responsibilities:

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Own and Scale the B2B Growth Engine

Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention

Build a predictable, scalable demand engine with clear attribution to revenue outcomes

Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates

Design and scale account‑based marketing (ABM) strategies for priority partner segments & new‑market entry

Lead AI‑first B2B growth strategies, leveraging data, automation, and advanced analytics to improve targeting, personalization, and conversion

Build foundational capabilities such as personalization, next‑best‑action, and AI‑driven optimization

Develop always‑on engagement programs—including newsletters, thought leadership, and lifecycle campaigns—to drive awareness, consideration, and partner education

Own B2B audience strategy across lead generation, activation, speed‑to‑close, and revenue metrics

Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages

Lead go‑to‑market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition

Optimize performance across existing segments while scaling growth in emerging markets

Develop and execute a comprehensive partner marketing and co‑marketing strategy across key distribution channels

Support partner acquisition and activation in new markets through joint go‑to‑market initiatives

Drive measurable partner‑sourced pipeline, revenue growth, and retention

Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes

Align marketing investment with growth, profitability, and P&L priorities including new‑market investments

Implement closed‑loop measurement and reporting from MQL through revenue

Build, lead, and develop a high‑performing B2B growth organization

Partner closely with other marketing functions—Brand, Event Experience, Creative, Marketing Ops, etc.

Foster a culture of performance, accountability, experimentation, and innovation

Qualifications
Job Requirements:

Bachelor's degree in Marketing, Business, Finance or a related field; advanced degree preferred

15+ years of progressive experience in B2B marketing, demand generation, partner marketing, or growth leadership roles

Demonstrated experience designing, launching, and scaling account‑based marketing (ABM) strategies, including segmentation, personalization, and tight Sales alignment

Strong background in B2B funnel management, pipeline optimization, and closed‑loop measurement tied to revenue and growth outcomes

Proven ability to influence and partner with senior Sales, Product, and P&L leaders in a complex, matrixed organization

Demonstrated experience leading and developing high‑performing teams with direct accountability for revenue‑related outcomes, performance management, and organizational effectiveness

Preferred Experience

Experience leading AI‑first or data‑driven B2B growth strategies, including personalization, automation, advanced analytics, or next‑best‑action models

Background in building always‑on engagement programs (e.g., newsletters, lifecycle marketing, thought leadership) to drive awareness, consideration, and partner activation

Experience scaling growth in new markets or new partner segments, including go‑to‑market design and experimentation

Experience in regulated industries such as financial services, insurance, or banking

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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