Senior Product Marketing & Content Messaging Strategist

• Analyzes the use of digital content and design and takes steps as necessary and affordable to improve content quality, including architecture, messaging, and design.
• Applies advanced subject matter expertise to gather and use insights, data, persona, and customer journey to audit existing content and fill gaps.
• Exercises independent judgment to negotiate, manage and implement syndicated content deals with second party and key industry organizations.
• Conducts A/B tests, focus groups surveys etc. and experiments to optimize content elements, such as headlines, visuals, for better conversion rates.
• Monitors content marketing trends and emerging technologies to keep the company's content strategy fresh and innovative.
• Develops KPI analysis to assess content performance measurement framework.
• Manages design and execution of initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.
• Ensures that all content complies with legal and regulatory requirements, such as copyright and privacy laws.
• Develops and builds productive internal-external working relationships and participates in providing mentorship and guidance to lower-level employees.
Requirements
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in persona, customer journey and editorial content development, or a related field.
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
content analysis
A/B testing
KPI analysis
content optimization
content architecture
customer journey mapping
content auditing
data analysis
visual design
content compliance
Soft Skills
independent judgment
negotiation
relationship building
mentorship
guidance
communication
collaboration
leadership
organizational skills
problem-solving
Certifications & Qualifications
Bachelor's Degree
Graduate Degree

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