Product Introduction Lead - Content and Marketing Communications

Responsibilities Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.
Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and hp.com.
Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.
Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.
Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.
Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.
Requirements BA in Marketing or related field, MBA or similar preferred.
5-10 years of proven experience in product marketing, ideally with experience in B2C Communications.
Demonstrated success in leading NPI communications, launches, and global marketing content frameworks.
Strong ability to translate strategy and positioning into compelling, executable Marcom assets.
Experience working with external creative agencies and managing complex production timelines.
Flexibility and the ability to pivot when changes occur rapidly.
Ability to interface effectively with executive management.
Natural curiosity with a passion for translating value propositions into creative content.
Self-starter mentality and attention to detail with the ability to manage complexity and urgency.

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