Audience Development Lead - NA Events

IDC is seeking an Associate Manager to lead North America audience development for its events portfolio. You will build a qualified IT decision-maker database across the U.S. and Canada, manage opt-in programs, and drive engagement for in-person and virtual programs.
You will collaborate with Sales, IT, and Marketing, ensuring data integrity and effective campaign execution while leveraging tools like Marketo, Apollo.io, and Cvent.

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