Marketing Graphic Designer

Marketing Designer (Brand, Print, Digital + Email Systems)
Freelance | Counseling Works

We are seeking a versatile Marketing Designer to support a growing multi-location private therapy practice. This role blends hands‑on creative design work with brand system development and email marketing support.

The ideal candidate is both a strong visual designer and a systems thinker—someone who can execute high‑quality marketing materials while also helping build reusable design and email frameworks that allow our internal team to scale content efficiently.

~10 hours/month freelance role, flexible based on campaign needs.

What You’ll Do
Design marketing materials in Adobe + Canva (flyers, social ads, business cards, event materials)

Maintain and expand brand guidelines into reusable design templates and systems

Build and support Mailchimp email templates with modular sections (spotlights, resources, CTAs, announcements)

Ensure all designs are consistent, polished, and aligned with clinical/brand standards

Support campaign creative across print, digital, and email channels

What We’re Looking For

Strong Adobe Suite experience (Illustrator, Photoshop, InDesign preferred)

Canva experience for building editable templates

Strong understanding of layout, typography, and visual hierarchy

Ability to balance creativity with structured, system‑based design thinking

Experience working across print and digital formats

Strongly Preferred

Experience with Mailchimp or similar email platforms (Klaviyo, HubSpot, etc.)

Experience building reusable email templates and modular email systems

Understanding of mobile‑first design principles for email

Experience creating scalable design systems (not just one‑off assets)

Comfort working in both creative execution and structured system building

Work Style & Turnaround
This is a structured freelance role with a primarily planned workflow and occasional time‑sensitive needs.

Most work follows a predictable weekly cadence aligned with campaigns and office needs

Typical turnaround is 2–4 business days depending on complexity

Occasional urgent or time‑sensitive requests may arise (e.g., events or last‑minute updates), communicated as early as possible

Planning is generally proactive, with occasional reactive support needed to meet business or clinical scheduling needs

What Success Looks Like
Marketing materials are consistent, polished, and efficient to produce

Brand assets are reusable instead of rebuilt each time

Email marketing shifts from custom design to template‑based execution

Internal team can plug content into systems with minimal design dependency

Overall marketing production becomes faster, more scalable, and more consistent

Clear, consistent communication and dependable follow‑through

Proactive contribution of ideas to improve templates and workflows

Strong collaboration with internal marketing team

Why This Role Exists
We are transitioning from a design‑heavy, one‑off production workflow into a scalable marketing system. This role is critical in helping us maintain high‑quality creative output while building reusable brand and email systems that improve efficiency, consistency, and performance over time.

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